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AdWords versus Google Screened for Law Firms

AdWords versus Google Screened for Law Firms If you’re an attorney, and you haven’t looked into Google Local Service ads for your law firm, you need to wake up. Google doesn't make big changes often. Yes, I know, all the SEO companies who call you tell you that there...

Personal Injury Attorney Marketing

Personal Injury Attorney Marketing Okay, so, before you throw your arms in the air and push everything off your desk in a fit of rage over your current marketing campaign, take a breath and read through this page. We’re going to discuss everything you need to know,...

Getting Higher Quality Client Leads for Your Law Firm

Getting Higher Quality Client Leads for Your Law Firm If you’re taking the time to read this article, or if you’ve stumbled across it because you were “google” searching late at night, hoping to find an answer to your marketing problem, keep reading. Today, we’re...

What Does Law Firm Marketing Look Like in 2021

What Does Law Firm Marketing Look Like in 2021? To say that 2020 has been a challenge is an understatement. As we close at this year, most of us cannot wait for 2021. While the ending of the calendar year isn’t a guarantee for a totally new beginning (we are still...

Getting Better Personal Injury Leads and Streamlining Your Marketing Budget

Getting Better Personal Injury Leads and Streamlining Your Marketing Budget It's November, and once again, it's time to take a look at the year-end budgets and expenses. If you're taking the time to read our blog, or to browse our website, you're probably an attorney...

Google Guarantee For Lawyers

Google Guarantee For Lawyers  If you’re an attorney, and you really want to increase the number of quality leads that you get, then you want to read this article. Today, we're going to discuss the new Google Guarantee for lawyers. Most likely you haven't heard of this...

Content Marketing for Attorneys

Content Marketing for Attorneys It seems like an easy concept to understand and explain, right? Content marketing. Hmm… what is content marketing? Content Marketing is a “strategic marketing approach focused on creating and distributing valuable, relevant, and...

Marketing Your Personal Injury Law Firm and Building Your Brand

Marketing Your Personal Injury Law Firm and Building Your Brand At Big Bang, we LOVE working with lawyers. For over 12 years we've been providing lead generation and marketing services to law firms coast to coast. When it comes to selecting an advertising agency for...

Improving Website Conversions and Getting Better Leads for Lawyers

Improving Website Conversions and Getting Better Leads for Lawyers Welcome back to our monthly blog and law firm marketing updates. If you've been following us on Social Media, then you already know we've rolled out our daily tips for attorneys. We begin each week...

Affordable and Effective Marketing Tips

Affordable and Effective Marketing Tips It's June. To say that 2020 has been a rough year is a major understatement. Nearly halfway through the calendar year, we've witnessed tragedies, injustice, a global pandemic, and now rioting in our streets. As business owners...

Woodland Hills Attorney Marketing

So, you may be wondering why we decided to write a blog about Attorney Marketing in our own backyard of Woodland Hills, CA. Woodland Hills Attorney Marketing is a huge keyword right? Okay, so maybe you’re not wondering. Maybe you know that we work with hundreds of law firms coast to coast, so managing SEO for law firms is something we consider one of out top niche offerings. You caught us red handed, this blog will also help us with marketing to new lawyers. Yet, the actual real point of this blog post is to show you, or any business owner for that matter, how you can actually kick major butt within regards to your SEO all by yourself. You just need to take the time.

To start, you need to consider a few things. First, we are going off of Yoast guidelines. It’s not a fact that Yoast is the end all be all when it comes to organic SEO tips, yet even us as gurus still love all of the tools and tips provided by Yoast. Second, we are going to tackle structured data as well as programming for mobile first indexing. Lastly, we will look at domain authority and page authority in regards to quality outbound links, which will help give our page relevancy. Let’s dive into Woodland Hills Attorney Marketing at it’s absolute best.

How to Generate Attorney Leads in Woodland Hills

In the paragraph above we used two outbound links. One talks about using Yoast for law firms and the other talks about marketing for attorneys. Both have a strong domain and page authority. Also, within the source coding you can see that there are relevant and related keywords. Our slug also matches our focus keyword. You can use these same basic, very elementary tactics, when trying to create quality organic content for your law firm.

Say for example that you really want to focus on DUI leads, or telephone calls for Auto Accident cases. You would use your root focus keyword, possibly tie in the city name you wish to concentrate on, and use for your slug and first header tag. Try to locate an article or page from a trusted source that talks about your topic of discussion, and write your opinion or perspective on your said topic.

Limit the amount of words per paragraph and keep your sentences strong yet simplistic in nature. Remember, you want your content to be captivating, informative, but understandable by a broad audience. Also, use an internal link under your second subheading. If you can tackle these first few line items you’re already on your way to creating amazing SEO content, all by yourself for free.

Law Firm Marketing Costs 

Our third header tag we can start playing with synonyms and dropping out the geo-targeted keyword. Law Firm Marketing Costs might be a used search term when an attorney is looking on line for attorney marketing. Another great tip is to scroll to the very bottom of the Google search results. Here you will find “related search terms” that Google deems relevant to your used keyword search. Relevancy and “like searches” is a great way to snatch brownie points, so write content about those terms.

Law Firm marketing costs can be extreamly high. SEO and AdWords can run up to $20,000.00 to $30,000.00 a month depending upon an attorney’s location and vertical of law. If you add up traditional marketing expenses, it can consume well over $500,000.00 a year just to market and lead generate for a successful legal practice. Our goal here is to help you offset some of those costs by understanding how you can do some of this for free.

DUI Leads in Woodland Hills, CA 

This next tag might be controversial. As always, don’t just run out and believe everything we say. Like a good business owner, or in this case attorney, do your own research. Make up your own mind. We like to throw in a stop word into our fourth header tags, and again bring back a geographical marker. Also, we love to throw in a sub vertical keyword. In this case, the article is about attorney marketing but our fourth subheading talks about a specific area. DUI leads in Woodland Hills, CA might be something a DUI lawyer looks for when their phones stop ringing.

Best Attorney SEO 

As we finish up our post, we like to throw in a home run swing. SEO is one of the most used terms. As such, it is one of the hardest ones to rank for. Attorney SEO is a very valuable term, so we wanted to talk about the Best Attorney SEO money can buy. We believe that is our firm. There are lots of things a law firm can do, on their own, to increase their rankings. However, most lawyers want to litigate cases. So let us handle the heavy lifting and trust a geek to well, geek out your site.