SEO For Lawyers
We like to publish articles about SEO tips, marketing news we find interesting, as well industry updates. From organic search engine optimization tactics and Google AdWords management techniques, to how to utilize social platforms to generate leads, we love to provide free information. In the month of May this year our writers decided to investigate SEO for Lawyers, and to see if there were any new tips out there that might help drive targeted phone calls to law firms.
Now, any business can benefit from Google AdWords and marketing on Google organically. People trust Google, and subsequently if your business has a positive presence on Google searches, you should see a increase in client inquires. Yet, this post is related to lawyers and there is a reason for that. Out of all of the types of leads that can be generated from google searches, attorney leads just might top the charts.
Why is SEO worth it for Law Firms
This is a loaded question. See, SEO can either be amazing or a total waste of your marketing money. Now, before you think you’ve heard this before, we believe you may have not. We are not talking about simply picking the right SEO firm to manage your leads. Trying to choose the right marketing agency is too far along in the process of determining if SEO is worth it for you. Before you even begin meeting with SEO gurus you need to first do your own homework on your particular vertical or verticals of law and take into account your geographical range.
If you are a Personal Injury Attorney or Criminal Defense Lawyer, and you are NOT in a “one stop light town”, then you NEED quality SEO. So, this part really isn’t for you. You already know you need to marketing online. Now, if you are an Intellectual Property Lawyer, or if you are a Real Estate or Business Litigation Attorney, you actually may NOT need SEO.
If you are a Business to Consumer based lawyer, and you are trying to compete in a medium to large sized geographical market, than a quality SEO and AdWords campaign could be the best way to achieve new client inquires. However, if you are a Business to Business based Law Firm, then you might be better off investing your marketing budget into agencies like AVVO or FindLaw. These types of marketing agencies are directory providers, and if you are a B2B lawyer than your clients will come from another Attorney in the form of a referral. A B2C lawyer gets clients directly approaching them, a consumer doesn’t know what AVVO or FindLaw are, they use Google. However an attorney looking to refer their client to a specialty lawyer may use a legal directory.
Best Law Firm SEO Company in Woodland Hills
We believe we are the best law firm SEO company in Woodland Hills. In fact, we think we are the one of the best SEO agencies for attorneys period. Regardless of what city and state you wish to market in. Now, we will be the first to tip our hats to a couple big companies out there. There are even a handful of small agencies we know of that kick major butt as well with organic results and paid search campaigns. So, what makes us believe we still provide something no one else can.
We believe that attorneys should NOT be charged money if their campaign does NOT yield client calls. To go even further, we do not charge our attorney clients for monthly marketing if they are not getting paying clients. It comes down to a beneficial relationship with us. For too long, too many law firms have been charged HUGE fees for NO REASON. That’s just not right, and we created a program that solves that problem.
If you would like to learn more about getting real, quality phone calls every week driven to your law practice then call us today. Ask to speak with one of our certified Google AdWords specialists, programmers, or CSR Account Analysts today.