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Improving Website Conversions and Getting Better Leads for Lawyers

Improving Website Conversions and Getting Better Leads for Lawyers Welcome back to our monthly blog and law firm marketing updates. If you've been following us on Social Media, then you already know we've rolled out our daily tips for attorneys. We begin each week...

Affordable and Effective Marketing Tips

Affordable and Effective Marketing Tips It's June. To say that 2020 has been a rough year is a major understatement. Nearly halfway through the calendar year, we've witnessed tragedies, injustice, a global pandemic, and now rioting in our streets. As business owners...

Using Search Engine Optimization to Generate Leads During the COVID Crisis

Using Search Engine Optimization to Generate Leads During the COVID Crisis Thank you for stopping by our website. First and foremost, we hope that you, your families, and your staff are doing as well as can be. These are trying times, and everyone at Big Bang...

Growing Your Law Firm During the Coronavirus and Surviving the COVID Crisis

Growing Your Law Firm During the Coronavirus and Surviving the COVID Crisis As you're well aware of, Big Bang is a BIG provider of law firm marketing services. In addition, like the rest of the working world, your mind is stuck bouncing back and forth between two BIG...

Best Law Firm Marketing Companies

Best Law Firm Marketing Companies When it comes to growing any business you need to focus on leads. It doesn't matter if you're running a storefront retail shop or if you are managing an online website, new customers are the lifeblood of a profitable venture. Yes,...

Personal Injury Attorney Marketing and Generating New Leads

Personal Injury Attorney Marketing and Generating New Leads You asked for it and now we've delivered it. In the months of December and January, we put on two law firm marketing workshops. If you're an avid visitor of our website then you know we love to talk shop...

Digital Marketing Versus Traditional Marketing for Law Firms

Digital Marketing Versus Traditional Marketing for Law Firms It's here. We've made it through taking our kids trick or treating, we stuffed ourselves over Thanksgiving, and we survived the shopping, office parties, and the inlaws over the winter holidays. The most...

Law Firm Marketing and Using Search Engine Optimization to Get Leads

Law Firm Marketing and Using Search Engine Optimization to Get Leads Look, if you've found your way to our website it means one of two things. Either you're currently paying for marketing and it's not working. Or, second, you're considering utilizing digital...

The Future of SEO Marketing for Attorneys

The Future of SEO Marketing for Attorneys Okay, stop rolling your eyes. Yes, we know that at the end of every year, every SEO company tires to paint some urgent picture about the future of SEO marketing for attorneys. In addition, we know that you know were are trying...

Google and the BERT Algorithm Update

Google and the BERT Algorithm Update If you're an attorney, and you're looking to get leads from your website, you better keep up with Google and the BERT algorithm update. Search Engine Journal just published its own opinion on this groundbreaking update. How big is...

Mobile First Indexing for Attorneys

To gloat, by definition, is to dwell on one’s own success. Essentially, it means to shout out from the mountain tops that one was right and the rest of the world should shower them with cookies, cakes, balloons, and praise. While we are not “gloating”, we are however jumping up and down like children screaming “we told you so”. So, I guess in essence, we are somewhat gloating. For nearly a year now we’ve told potential clients to prepare for Google’s big switch up. Mobile First Indexing for Attorneys isn’t an easy change, yet for our clients, we’ve prepared well in advance. Why is this such a dramatic directional move by the search engine giant? Well, it’s very simple. Your rankings, and subsequently your leads, are now dictated 100% by your mobile pages and the back end program of those pages.

See, for a very long time now (like 5 years which is an eternity in the technology realm) everyone has known that your website required a mobile-friendly presence. Here is a very simplistic analogy. An algorithm is just a mathematical equation. Say for example, and no one knows the true nature of this, Google’s algorithm has one hundred variables. One might be does “the site have an SSL”, another may be “do the pages have tag structure with a focus keyword”. Well, for a while now, one of those variables was “does the website have a mobile viewport tag” or is the site “mobile friendly”. If your site “checked off” these variables, you ranked better.

Now, with Google’s Mobile First Indexing, that analogy above has been THROWN out of the window. See, it is no longer about getting a “gold star” for checking off your sites mobile presence. Your rankings are now dictated by your sites mobile pages, and the backend programming behind said pages.

Why Mobile First Indexing for Attorneys is Different

If you are continuing to read through this post, chances are you’re wanting more information. Great, we have a lot more to discuss. If at any time, while reading above, you said to yourself “duh I know how important mobile is, none of this is new news” than you missed the mark on what Mobile First Indexing actually means. See, before it was like getting “brownie points” IF your site was mobile friendly. Now, however, your site is being crawled and indexed based ONLY upon the data behind your mobile pages. This is why this is such a drastic change.

See, on a desktop, you have a lot more design freedom. You can add video, photos and images, and cool fonts that move and slide. A quality SEO Developer will use alt-tags, they will add SEO description content behind images, they will add links, okay you know this. However, what you DON’T KNOW is that too often this data, or these elements, get removed on your sites mobile pages. Now, because of Mobile First Indexing, that can tank your rankings.

How to get Attorney Leads from SEO 

At the end of the day, what separates Big Bang Marketing from the rest of our competitors is that we deliver leads. If you want to know how to get attorney leads from SEO, pick up the phone and call one of our offices. That, in our opinion, is the ONLY reason why a law firm should pay for marketing. See, other marketing firms TELL you that SEO, SEM, Google AdWords, Social Media, and Video are the BEST ways to get new business. Unfortunately, when you do NOT get new cases, these SAME firms DEMAND that you PAY THEM for SEO, SEM, Google AdWords, Social Media, and Video.

We do NOT do that. It’s wrong. It is a “bait and switch” in our opinion. We utilize those marketing tactics are a way to generate NEW leads, calls and inquiries that CONVERT to new clients. It is TIME to turn the tables of SEO companies. We urge all potential clients to STOP paying for SEO and to START paying for lead generation. If you make money, you will always reinvest with your marketing agency. If you don’t, you won’t throw good money after bad money. Call Big Bang Marketing today. Launch Something. That’s our motto. Make today the day you finally force your marketing to actually yield a financial return.