Local Attorney Marketing Techniques
Search Engine Roundtable published a unique article this morning. We jumped on this because it provided great local attorney marketing techniques. The story states that Google is testing local pack finding abilities. Essentially, Google is playing around with the idea of letting the searcher select the local listings it wants to target. Right now, local results are displayed based upon the searcher’s geographical location. Every wonder why your phone or Google asks about your location? That’s because it wants to sue your IP address to locate your whereabouts.
Why do we believe this is super important? Well, for starters, say your office is located in a major city with surrounding suburbs. Los Angeles is a great example of this. If your office was in the heart of Los Angeles, you obviously would want to target this area. However, you would also want to rank in Sherman Oaks, Century City, Studio City, Westwood, and Beverly Hills. You may even wish to target larger suburbs like Woodland Hills. If the data is correct, and all goes well with this test, the local pack location might be HUGE for Attorney SEO Marketing.
Attorney SEO Marketing
Attorney SEO Marketing, if done correctly, can yield quality client inquiries. When someone gets into a car accident or is arrested for a DUI, they may turn to Google for locating a law firm. If your law firm is located in a major metro area, you will want to use multiple organic elements to boost your exposure. First, quality content is key. Pretend for example that your SEO campaign is like an NFL football game. The two teams playing act like campaign tactics, such as link building, reviews, social media, conversion ratio optimization, and design. However, the FIELD on which the same is played acts like your content. Simply put, without content one cannot play the SEO game.
This is why Big Bang Marketing is so heavy in content development and distribution. A lot of potential clients are shocked when they hear that we will actually produce the content on their behalf. Whether you decide to use our services, or you select another marketing agency, if organic SEO is important to you than you NEED a lot of new quality content. The creation of this content should be done by the agency you are PAYING for SEO. If they are NOT producing content than they simply cannot be doing what they state or claim.
Attorney SEO Marketing Benefits
This might be the first question you ask yourself when contemplating your marketing spend. It makes sense, SEO is everywhere. First and foremost, SEO is NOT the greatest thing since sliced bread. Yes, SEO can be a profitable tool to generate new clients. However, it must be done so properly on two fronts. One is the execution of your SEO campaign itself and second, your law firms ability to answer and convert lead inquiries.
See, Attorney SEO Marketing Benefits get no better than generating inquiries you would have NEVER received on your own reputation. When John Smith Google searches for a Car Accident Attorney in your area, John doesn’t know who to call. Hence why Mr. Simith has turned to Google for “advise” on a local lawyer. This means that John Smith is actively searching for an accident attorney. Meaning Mr. Smith is ready, willing, and able to retain your services. Using our football analogy, these are touchdown passes to a wide open receiver in the endzone.
Attorney SEO Marketing Issues
Staying on our NFL analogy, and “tackling” the topic above, lets now look at Attorney SEO Marketing Issues. The same way John Smith is a GREAT lead because he is actively looking for a lawyer, it ALSO means John did not have a friend to refer him to an attorney. Mr. Smith is stressed out, doesn’t know who to call, and is trusting Google to show him options of law firms he can reach out to. You are NEVER going to be the only law firm listed on a Google search. In fact, even if you gobble up two or three slots, there are still over a dozen other lawyers listed. This means you HAVE to ANSWER the PHONE RIGHT AWAY.
The point we are making is that an effective SEO campaign ALSO requires you as an attorney to pick up the phone NO MATTER what. SEO leads have NO loyalty. Remember, they DO NOT know you from another lawyer. That’s the reason why they are Google searching for an attorney in the first place. You need to make sure you’re ready to answer the phone calls and email inquiries you get from your SEO campaign or you are going to get pissed off quickly that you’ve lost conversions.
Local Attorney Marketing Techniques that Work
Digital marketing, SEO and SEM, and Paid Search are great tools when used properly. The best tips we have on local attorney marketing techniques that work are related to HARD WORK itself. if you’re looking for a simple cheap fix, you’re going to run into an SEO firm that is simply going to scam you. Guarantees of ranking on page one, special proprietary tricks, custom link SEO strategies are warning signs to run away. The truth is super simple. You need to add content DAILY to your website. Social media feeds and other off-page sources need new content daily. Quality results come from quality work.
If you’re ready to take your campaign to the next level, call Big Bang Marketing today.