Personal Injury Attorney Marketing

Finally Attract the Types of Injury Cases You Want

If you’re ready to finally make more money than you spend on your personal injury marketing campaigns, read below. We are the geeks that get your injury firms quality case leads each month.

Grow My Injury Law Firm

Personal Injury Attorney Marketing

Finally Attract the Types of Injury Cases You Want

If you’re ready to finally make more money than you spend on your personal injury marketing campaigns, read below. We are the geeks that get your injury firms quality case leads each month.

Get New Leads

Personal Injury Attorney Marketing and Growing Your Practice

When it comes to law firm marketing, personal injury is the “800-pound gorilla” of the advertising jungle. If you simply compare the cost per click between personal injury keywords and all other areas of law, it’s drastically different. Not to mention the costs of television and radio airtime as well as billboards. Economics 101 rears it’s ugly head when you sit down and attempt to build out an effective marketing campaign for a personal injury firm. The law of supply and demand wins, every time.

Don’t Throw Money Down the Toliet

However, what if we told you that over 75% of the money personal injury lawyers spend on their ad campaigns goes down the toilet. You probably would believe us, because as most injury attorneys, you’ve spent hundreds of thousands (if not more) on marketing campaigns, SEO companies, and lead generation firms that simply never panned out. Why is that? Why do the vast majority of marketing campaigns never work for injury law firms?

Your Interest is Our Interest

Simple, personal injury attorney marketing campaigns always usually start out on the wrong foot. Is that your fault? No, not 100%. See, law firm marketing companies and SEO agencies ALWAYS paint a picture that their plan of action is the best way for you to advertise your injury firm. They capture your interest and ultimately your credit card. Life is good, heck, life is great. And you cannot wait for the phones to ring and the new cases to come walking through your door.

Personal Injury Attorney Marketing
Personal Injury Attorney Marketing

Get New Client Calls Within Days – Not Months

Unfortunately, a few months later when you haven’t landed any new clients, and your credit card is being banged each month for fees, you get upset. You get pissed off. So, you call your law firm marketing company, your television and radio media buyer, and your attorney SEO advertising agency, and you tear them a new one. Guess what, they all come back with the same spiel. “Oh, we handle your marketing and your branding, you have thousands of impressions and views, but we are not a lead generation company”.

Point blank, the reason why your current and past personal injury attorney marketing campaigns didn’t work is because they were set up for failure from day one. If you want to set up an effective personal injury attorney marketing campaign, you need to determine the goals of that campaign. In our opinion, and our current client’s opinions, the number one goal is ROI.

The Best Investment Any Law Firm Can Make is in the Law Firm Itself 

If you want to learn how to yield a return on your investment from your personal injury attorney advertising campaign, keep reading. We are geeks that get you real client phone calls, real case leads, and we put making you money first. That’s because we are expensive, and we want to get paid too.

Marketing Your Personal Injury Law Firm and Building Your Brand
Marketing Your Personal Injury Law Firm and Building Your Brand

What Makes Big Bang Marketing Different Than Other Personal Injury Attorney Advertising Agencies?

Most law firm marketing companies, whether traditional or digital, pretend to care about you and your firm. They are so happy, so helpful, so excited prior to you forking over your payment. However, once they have your “John Hancock” inked all over the stack of papers they call a “contract” they have you by the “short hairs” and you’re doomed.

Big Bang Marketing is different, we care about you, we care about your law firm, but MOST OF ALL, we care about making you money. See, we know that law firms will never bite the hand that feeds them. If we do our job well, and we make you a ton of money, you never mind paying us our fair share. Period. So, here are some things we believe sets us apart from the rest of the law firm marketing companies out there.

Number One: No Contracts – Month to Month Engagement

We know attorneys won’t bite the hand that feeds them. Our goal is to make you money, and if we succeed, you will stay with us for life. That’s why we don’t lock our clients into contracts. Work with us because you WANT to, not because you have to. 

Number Two: We Set up Campaigns Prior to Charing you a Penny

It’s important to do our homework upfront. We need to make sure we can tackle your competition. That’s why we design a strategy we believe in, and build your campaign, prior to signing you or charging you.

Number Three: Non-Compete Clauses

We want to crush your competition, not work with them and help them. We provide our clients with a non-compete clause.

Number Four: Client Owns the Website and Campaigns

Your website and campaigns are your intellectual property. You own everything. As it should be. 

Number Five: Full-Service Ad Agency – We Handle Digital and Traditional Marketing

Big Bang is not an SEO firm. We are a full-service law firm marketing agency. We handle TV, radio, print, as well as digital. Our goal is to make you money and build your brand through blended campaigns that carry continuity across all your marketing media. That’s how you get your law firm’s message across correctly. 

Number Six: ROI Based Campaigns

Money talks and “BS” walks. Our agency doesn’t shove “fluffy” reports down your throat. It’s about making you money, period. 

Number Seven: Weekly Lead Funnel & Case Intake Reviews

We track everything. Each week we work with your law firm to track calls, conversions, and how many new cases were retained. 

Law Firm Marketing Agency Awards
Law Firm Marketing Agency Awards
Google Reviews for Google Screened for Attorneys

Hear From Our Personal Injury Attorney Clients – We ROCK at Personal Injury Marketing Campaigns & Advertising

Ready to grow your injury practice? Tired of losing money on ineffective campaigns? Give us a call now and get your law firm’s phone ringing. 

Developing a Campaign and Calculating an Ad Spend

You cannot rush a campaign. No marketing agencies, whether traditional or digital, can create more accident cases each month. We don’t work for the MOB, no advertising agency (to the best of our knowledge) is staging auto accidents for law firms. So, if you want to obtain more quality cases each month, you have to TAKE THEM AWAY from your competitors who are currently landing them.

Your direct competitors give us a blueprint, or better, a “cheat sheet” that we can utilize to game plan against them. Our team of SEO publishers, content writers, traditional media buyers, and paid digital ad specialists all work together. We develop a strategic plan, build fool-proof campaigns, and attack your competition. All in an effort to drive YOUR law firm the types of cases you want.

This takes time, and we do not charge you a penny until we know we have the campaign set and ready to win.

Personal Injury Attorney Marketing
Personal Injury Attorney Marketing

Conversion Optimization from a Digital and Traditional Standpoint

At Big Bang, we care about your ROI. Period. We understand that you won’t want to pay us unless you’re making money. The whole foundation of our agency is built upon one principle. If we make you A LOT of money, you don’t mind paying us our fair share.

In order to turn an inquiry into a new case, you need to convert the lead. This is a 2-step process. The first step in on us, we need to develop and design landing pages, TV ads, radio jingles, and social campaigns that are enticing enough to convince a potential client to contact or call you. The second step is on you, your law firm needs to QUICKLY answer that call or contact form and then sell yourself to the client. We help you with both steps.

Our team of trained law firm marketing executives work with you, your firm, and especially your front desk who will be interfacing with the potential clients at the start, to build an effective answering system. We also provide weekly lead funnel conference calls and case intake reviews.

The Steps to Launching an Effective Personal Injury Marketing Campaign

At Big Bang, we never take shortcuts. Our job is to help law firms make money. Any solid campaign must start out with a well-built foundation. Take a look below at our five-step approach to launching an aggressive and profitable personal injury marketing campaign.

Flight School: This is where we take time to get to know you, your firm, and most of all, the types of injury cases you actually want. We take a look back at your firm’s case intake volume for the past 24 months. We talk about marketing campaigns you’ve tried before, ads that worked, ads that didn’t work, and we build information that will be vital to developing a successful new campaign.

Pre-Launch: This is where our team of marketing gurus go to work. We analyze your competition, from a digital and traditional standpoint, to figure out what your competitors do well as well as look for weakness to exploit. Our team looks for ways to drive your firm the types on injury cases you desire, and how to increase your firm’s ROI.

Boarding: At this point, we’ve completed our analysis and we have a game plan in place that we believe will drive you the cases you want. This is when we discuss ad budgets, how much we believe you need to invest into your campaigns, as well as commissions owed to us.

Take Off: We are now ready to launch your personal injury attorney marketing campaign. We have built your campaigns and we are ready to meet your direct competitors on the legal marketing battlefield.

Flight Path: You are assigned a full team at Big Bang. Weekly, your law firm will meet with your representatives from our Paid Ads Team, Traditional Marketing & Media Team, Social Team, Organic SEO & Content Team, as well as with your Account Executive. One cool thing that our law firm clients love is our Weekly Lead Funnel and Case Intake Meeting. We track each call, website conversion, and we compare it to the intakes you schedule. This keeps your ROI transparent and lets you know, penny for penny, what’s working and not working.

Personal Injury Attorney Marketing

Personal Injury Lawyer Advertising the Big Bang Marketing Way

If you’re tired of watching your advertising budget go up in smoke, try something different. Let us show you how shifting your mentality towards an ROI focused campaign can make all the difference. We know what it takes to win at personal injury attorney marketing. Come learn more about personal injury lawyer advertising the Big Bang Marketing way.

Additional Personal Injury Attorney Marketing Resources

Click on the links below to learn more about ways you can improve your personal injury advertising campaigns. Remember, if you ever want to talk shop or brainstorm ideas, give us a call. We are ready, willing, and able to help you grow your injury practice. Big Bang has offices in Los Angeles, San Diego, Scottsdale, Dallas, and Miami Beach. 

Paid Search Training

Would you like to learn more about how Google AdWords or Paid Search works? We offer free web training courses each month, call us and sign up.

Organic SEO Courses

Our Los Angeles Office offers live and web based SEO courses. If you would like to learn more about content and organic SEO, call to sign up for free.

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It's time to make money on your marketing spend

Big Bang Marketing

Big Bang Marketing Contact Information

Phone: (818) 877-7701


Hours: Monday - Friday from 7:00am to 5:00pm PST

6320 Canoga Ave, 15th Floor, Suite 1558

Woodland Hills, CA 91367

130 North Preston Road, Suite 22B

Prosper, TX 75078