Criminal Defense Attorney MarketingFinally Attract the Types of Criminal Defense Cases You Want
If you’re ready to finally make more money than you spend on your criminal defense attorney marketing campaigns, read below. We are the geeks that get your defense firm quality case leads each month.
Criminal Defense Attorney MarketingFinally Attract the Types of Cases You Want
If you’re ready to finally make more money than you spend on your criminal defense attorney marketing campaigns, read below. We are the geeks that get your law firm quality case leads each month.
Developing a Campaign and Calculating an Ad Spend
You cannot rush a campaign. No marketing agencies, whether traditional or digital, can create more accident cases each month. We don’t work for the MOB, no advertising agency (to the best of our knowledge) is staging auto accidents for law firms. So, if you want to obtain more quality cases each month, you have to TAKE THEM AWAY from your competitors who are currently landing them.
Your direct competitors give us a blueprint, or better, a “cheat sheet” that we can utilize to game plan against them. Our team of SEO publishers, content writers, traditional media buyers, and paid digital ad specialists all work together. We develop a strategic plan, build fool-proof campaigns, and attack your competition. All in an effort to drive YOUR law firm the types of cases you want.
This takes time, and we do not charge you a penny until we know we have the campaign set and ready to win.
Conversion Optimization from a Digital and Traditional Standpoint
At Big Bang, we care about your ROI. Period. We understand that you won’t want to pay us unless you’re making money. The whole foundation of our agency is built upon one principle. If we make you A LOT of money, you don’t mind paying us our fair share.
In order to turn an inquiry into a new case, you need to convert the lead. This is a 2-step process. The first step in on us, we need to develop and design landing pages, TV ads, radio jingles, and social campaigns that are enticing enough to convince a potential client to contact or call you. The second step is on you, your law firm needs to QUICKLY answer that call or contact form and then sell yourself to the client. We help you with both steps.
Our team of trained law firm marketing executives work with you, your firm, and especially your front desk who will be interfacing with the potential clients at the start, to build an effective answering system. We also provide weekly lead funnel conference calls and case intake reviews.
The Power of Google Local Service Ads and Pay Per Click Campaigns
Google is constantly changing the way they want companies and Firms to market their goods and services. Staying on top of these changes and requirements is a full-time job, one that we do. We are fully certified Google Partners, and we are on top of Google’s latest advertising changes and how it affects our marketing partners. Google is now more focused on local services giving greater wight to your google my business page than ever before. We are experts in all of Google’s marketing platforms from, PPC, Google Local Service Ads to Google Local. Each one is different and are extremely important to making your phones ring.
If you are being sold on SEO alone, just take out your phone, google local criminal defense attorneys near me, and start scrolling, it will be a while before you get to the organic listing. Not many potential clients ever get to them. They need help when they are searching, and you need to be at the top to compete. We get you there. That is our power and the power of mastering Google Local Service Ads, Pay Per Click and Local Google Ads.
The Power of Video Testimonials for Criminal Defense Attorneys
The creation and use of video on your website, social media, and youtube are an important part of your marketing efforts. We have over 30 years of video experience, we will help you create videos that help your ranking, brand awareness, and make your phones ring. Videos can show who you are, show how knowledgeable you are and connect with the potential client better than the written word.
Testimonials especially video testimonials can speak to a potential client in a much more direct and connected way than anything you can say does. A testimonial can also say things that you cannot. These things usually connect as the potential client or loved one puts themselves in the testimonial’s shoes instantly. We help our clients gather testimonials and we train our clients in how to approach them for video and how to shoot the videos.
In this day and age, nothing is more powerful for your firm than videos and video testimonials in making your phones ring.
The Steps to Launching an Effective Law Firm Marketing Campaign
At Big Bang, we never take shortcuts. Our job is to help law firms make money. Any solid campaign must start out with a well-built foundation. Take a look below at our five-step approach to launching an aggressive and profitable law firm marketing campaign.
Flight School: This is where we take time to get to know you, your firm, and most of all, the types of client cases you actually want. We take a look back at your firm’s case intake volume for the past 24 months. We talk about marketing campaigns you’ve tried before, ads that worked, ads that didn’t work, and we build information that will be vital to developing a successful new campaign.
Pre-Launch: This is where our team of marketing gurus go to work. We analyze your competition, from a digital and traditional standpoint, to figure out what your competitors do well as well as look for weaknesses to exploit. Our team looks for ways to drive your firm the types of cases you desire, and how to increase your firm’s ROI.
Boarding: At this point, we’ve completed our analysis and we have a game plan in place that we believe will drive you the cases you want. This is when we discuss ad budgets, how much we believe you need to invest into your campaigns, as well as commissions owed to us.
Take Off: We are now ready to launch your law firm marketing campaign. We have built your campaigns and we are ready to meet your direct competitors on the legal marketing battlefield.
Flight Path: You are assigned a full team at Big Bang. Weekly, your law firm will meet with your representatives from our Paid Ads Team, Traditional Marketing & Media Team, Social Team, Organic SEO & Content Team, as well as with your Account Executive. One cool thing that our law firm clients love is our Weekly Lead Funnel and Case Intake Meeting. We track each call, website conversion, and we compare it to the intakes you schedule. This keeps your ROI transparent and lets you know, penny for penny, what’s working and not working.
Criminal Defense Lawyer Advertising the Big Bang Marketing Way
Our marketing core is Direct Response Marketing, this means that everything we do for you is soley focused on your success. We view this as creating market-wide brand awareness and getting your phones to ring at an ROI that is scalable and duplicatable as you expand. We take every step of the process as a test and when that test proves out we expand on that test and continue to test against the control to further improve your ROI. Helping you grow and dominate your market.
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It's time to make money on your marketing spend