Criminal Defense Attorney Marketing

Finally Attract the Types of Criminal Defense Cases You Want

If you’re ready to finally make more money than you spend on your criminal defense attorney marketing campaigns, read below. We are the geeks that get your defense firm quality case leads each month.

Grow My Defense Law Firm

Criminal Defense Attorney Marketing

Finally Attract the Types of Cases You Want

If you’re ready to finally make more money than you spend on your criminal defense attorney marketing campaigns, read below. We are the geeks that get your law firm quality case leads each month.

Get New Leads

Criminal Defense Lawyer Marketing and Getting Monthly Case Leads

Big Bang marketing for the past 12 years has been helping Criminal Defense firms target the type of cases they want, in the quality and quantity that they can handle. We have a proven track record of increasing a firm’s new quality client monthly intake while helping to maximize through real-time analytics and targeted campaigns, the firm’s investment in acquiring new clients. We can target any type of Criminal Defense case that your firm really wants, such as: All Felonies and Misdemeanors, Drugs and Narcotics, Violence, Murder and Assault, Theft, Fraud and embezzlement, Federal Crimes, State specific crimes, Juvenile crimes, DUI, Drunk Driving, bench warrants, probation violations, Criminal Appeals, Child Pornography, Aiding and Abetting, plus many others.

Our intense focus in Criminal Law for our clients guarantees you a maximum return on your advertising and marketing investment. We have been marketing for Criminal Law Defense Firms for years and it is through this experience and cutting–edge marketing that sets us apart. We work closely with you to make sure that we are in total lockstep with what your expectations are and how you want to be portrayed to your Market.

criminal defense attorney marketing

Grabbing Hold of a Client Who is in a Panic…

Big Bang understands the psychology of the potential client that is searching for a Criminal Defense Attorney. Most likely they are in a bit of a panic and need help desperately. They know that they need someone who is experienced, compassionate, has a proven track record, and can be the calm in the middle of their storm. Our creative will highlight these attributes along with our time-tested call to action to give potential clients the confidence to pick up the phone and call.

The Best Investment a Criminal Defense Attorney Can Make is in Themselves

If you want to learn how to yield a return on your investment from your criminal defense attorney advertising campaign, keep reading. We are geeks that get you real client phone calls, real case leads, and we put making you money first. That’s because we are expensive, and we want to get paid too.

criminal defense attorney marketing
criminal defense attorney marketing

Blending Traditional Marketing With Digital Advertising

We cover the bases when it comes to marketing your firm. We first get to know you and understand who you are, how you want to be known and what we want to project to the public. This will allow us to brand your firm, this brand will be carried through all our marketing campaigns so that the brand is constantly in front of the general population and potential clients and loved ones of potential clients. Branding reaps rewards in that when people need the services of a Criminal Defense Attorney your name of brand will immediately come to mind. Traditional media such as TV, Radio, Outdoor, Bus Advertising and print fit into both a branding marketing campaign and to a digital marketing campaign, as traditional media feeds the digital campaign.

Digital Advertising plays an especially key role in our marketing strategy as these are the people who are in need of your services immediately. It is precisely the reason that we have been so successful. We understand this and concentrate our efforts on making sure that your firm is on top of key word and local searches married with the right copy and creative so that potential clients pick up the phone and call you instead of one of your competitors.

Traditional and Digital media combined give your campaign a super charged effect making our clients the “go to Criminal Defense “Attorneys in their respective markets.


Why Use Big Bang for Your Criminal Defense Advertising Needs?

There are lots of reasons why you may want to consider utilizing our agency to manage your law firm marketing needs. There also may be reasons why you should work with another firm. We don’t believe we are the best law firm marketing company for every attorney, we believe we are the best law firm advertising agency for law firms that fit our model. 

We are built based upon one main goal, making our law firm clients money. Whether we focus on digital marketing, traditional advertising, or a blend of both, our campaigns are created to drive our client’s case leads. Check below to see some of the reasons why we believe we stand out from the other law firm marketing companies out there. 

Number One: No Contracts – Month to Month Engagement

We know attorneys won’t bite the hand that feeds them. Our goal is to make you money, and if we succeed, you will stay with us for life. That’s why we don’t lock our clients into contracts. Work with us because you WANT to, not because you have to. 

Number Two: We Set up Campaigns Prior to Charing you a Penny

It’s important to do our homework upfront. We need to make sure we can tackle your competition. That’s why we design a strategy we believe in, and build your campaign, prior to signing you or charging you.

Number Three: Non-Compete Clauses

We want to crush your competition, not work with them and help them. We provide our clients with a non-compete clause.

Number Four: Client Owns the Website and Campaigns

Your website and campaigns are your intellectual property. You own everything. As it should be. 

Number Five: Full-Service Ad Agency – We Handle Digital and Traditional Marketing

Big Bang is not an SEO firm. We are a full-service law firm marketing agency. We handle TV, radio, print, as well as digital. Our goal is to make you money and build your brand through blended campaigns that carry continuity across all your marketing media. That’s how you get your law firm’s message across correctly. 

Number Six: ROI Based Campaigns

Money talks and “BS” walks. Our agency doesn’t shove “fluffy” reports down your throat. It’s about making you money, period. 

Number Seven: Weekly Lead Funnel & Case Intake Reviews

We track everything. Each week we work with your law firm to track calls, conversions, and how many new cases were retained. 

Law Firm Marketing Agency Awards
Law Firm Marketing Agency Awards
Google Reviews for Google Screened for Attorneys

Developing a Campaign and Calculating an Ad Spend

You cannot rush a campaign. No marketing agencies, whether traditional or digital, can create more accident cases each month. We don’t work for the MOB, no advertising agency (to the best of our knowledge) is staging auto accidents for law firms. So, if you want to obtain more quality cases each month, you have to TAKE THEM AWAY from your competitors who are currently landing them.

Your direct competitors give us a blueprint, or better, a “cheat sheet” that we can utilize to game plan against them. Our team of SEO publishers, content writers, traditional media buyers, and paid digital ad specialists all work together. We develop a strategic plan, build fool-proof campaigns, and attack your competition. All in an effort to drive YOUR law firm the types of cases you want.

This takes time, and we do not charge you a penny until we know we have the campaign set and ready to win.

Personal Injury Attorney Marketing
Personal Injury Attorney Marketing

Conversion Optimization from a Digital and Traditional Standpoint

At Big Bang, we care about your ROI. Period. We understand that you won’t want to pay us unless you’re making money. The whole foundation of our agency is built upon one principle. If we make you A LOT of money, you don’t mind paying us our fair share.

In order to turn an inquiry into a new case, you need to convert the lead. This is a 2-step process. The first step in on us, we need to develop and design landing pages, TV ads, radio jingles, and social campaigns that are enticing enough to convince a potential client to contact or call you. The second step is on you, your law firm needs to QUICKLY answer that call or contact form and then sell yourself to the client. We help you with both steps.

Our team of trained law firm marketing executives work with you, your firm, and especially your front desk who will be interfacing with the potential clients at the start, to build an effective answering system. We also provide weekly lead funnel conference calls and case intake reviews.

The Power of Google Local Service Ads and Pay Per Click Campaigns 

Google is constantly changing the way they want companies and Firms to market their goods and services. Staying on top of these changes and requirements is a full-time job, one that we do. We are fully certified Google Partners, and we are on top of Google’s latest advertising changes and how it affects our marketing partners. Google is now more focused on local services giving greater wight to your google my business page than ever before. We are experts in all of Google’s marketing platforms from, PPC, Google Local Service Ads to Google Local. Each one is different and are extremely important to making your phones ring.

If you are being sold on SEO alone, just take out your phone, google local criminal defense attorneys near me, and start scrolling, it will be a while before you get to the organic listing. Not many potential clients ever get to them. They need help when they are searching, and you need to be at the top to compete. We get you there. That is our power and the power of mastering Google Local Service Ads, Pay Per Click and Local Google Ads.

criminal defense attorney marketing

The Power of Video Testimonials for Criminal Defense Attorneys

The creation and use of video on your website, social media, and youtube are an important part of your marketing efforts. We have over 30 years of video experience, we will help you create videos that help your ranking, brand awareness, and make your phones ring. Videos can show who you are, show how knowledgeable you are and connect with the potential client better than the written word.

Testimonials especially video testimonials can speak to a potential client in a much more direct and connected way than anything you can say does. A testimonial can also say things that you cannot. These things usually connect as the potential client or loved one puts themselves in the testimonial’s shoes instantly. We help our clients gather testimonials and we train our clients in how to approach them for video and how to shoot the videos.

In this day and age, nothing is more powerful for your firm than videos and video testimonials in making your phones ring.

criminal defense attorney marketing

The Steps to Launching an Effective Law Firm Marketing Campaign

At Big Bang, we never take shortcuts. Our job is to help law firms make money. Any solid campaign must start out with a well-built foundation. Take a look below at our five-step approach to launching an aggressive and profitable law firm marketing campaign.

Flight School: This is where we take time to get to know you, your firm, and most of all, the types of client cases you actually want. We take a look back at your firm’s case intake volume for the past 24 months. We talk about marketing campaigns you’ve tried before, ads that worked, ads that didn’t work, and we build information that will be vital to developing a successful new campaign.

Pre-Launch: This is where our team of marketing gurus go to work. We analyze your competition, from a digital and traditional standpoint, to figure out what your competitors do well as well as look for weaknesses to exploit. Our team looks for ways to drive your firm the types of cases you desire, and how to increase your firm’s ROI.

Boarding: At this point, we’ve completed our analysis and we have a game plan in place that we believe will drive you the cases you want. This is when we discuss ad budgets, how much we believe you need to invest into your campaigns, as well as commissions owed to us.

Take Off: We are now ready to launch your law firm marketing campaign. We have built your campaigns and we are ready to meet your direct competitors on the legal marketing battlefield.

Flight Path: You are assigned a full team at Big Bang. Weekly, your law firm will meet with your representatives from our Paid Ads Team, Traditional Marketing & Media Team, Social Team, Organic SEO & Content Team, as well as with your Account Executive. One cool thing that our law firm clients love is our Weekly Lead Funnel and Case Intake Meeting. We track each call, website conversion, and we compare it to the intakes you schedule. This keeps your ROI transparent and lets you know, penny for penny, what’s working and not working.

Personal Injury Attorney Marketing

Criminal Defense Lawyer Advertising the Big Bang Marketing Way

Our marketing core is Direct Response Marketing, this means that everything we do for you is soley focused on your success. We view this as creating market-wide brand awareness and getting your phones to ring at an ROI that is scalable and duplicatable as you expand. We take every step of the process as a test and when that test proves out we expand on that test and continue to test against the control to further improve your ROI. Helping you grow and dominate your market.

Additional Criminal Defense Attorney Marketing Resources

Click on the links below to learn more about ways you can improve your law firm advertising campaigns. Remember, if you ever want to talk shop or brainstorm ideas, give us a call. We are ready, willing, and able to help you grow your legal practice. Big Bang has offices in Los Angeles, San Diego, Scottsdale, Dallas, and Miami Beach.

Paid Search Training

Would you like to learn more about how Google AdWords or Paid Search works? We offer free web training courses each month, call us and sign up.

Organic SEO Courses

Our Los Angeles Office offers live and web based SEO courses. If you would like to learn more about content and organic SEO, call to sign up for free.

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It's time to make money on your marketing spend

Big Bang Marketing

Big Bang Marketing Contact Information

Phone: (818) 877-7701


Hours: Monday - Friday from 7:00am to 5:00pm PST

6320 Canoga Ave, 15th Floor, Suite 1558

Woodland Hills, CA 91367

130 North Preston Road, Suite 22B

Prosper, TX 75078