Law Firm Marketing in 2022
First and foremost, our entire Big Bang Marketing family wishes you and yours a very happy holiday season and a very happy new year. As we near the last few days of December, it’s time to look toward 2022. Big Bang has some very exciting things in store for our clients in the coming year. So, what will law firm marketing in 2022 look like? Some things will look very similar, while others will be very different.
On a digital landscape, Google Local Service ads will continue to grow and provide new ways for law firms to acquire leads. In addition, Google has made many updates to the way campaigns can be built and managed. From the 2021 updates such as the removal of broad match modify to updates in bidding carousels, Google now offers unique ways to improve your ads. There is even now an SEO element to your paid ads.
However, some major changes we foresee come from blended campaigns. More than ever, we at Big Bang believe that law firms will benefit significantly from diversifying their ad investments. Remote working may not be going away. This means more potential clients working at home. Traditional television ads, streaming ads, and radio will be HUGE players in the law firm lead generation market. You NEED to consider allocating enough money to invest in these mediums.
In addition, Billboards are BACK. Digital billboards at gas stations, concert events, and gyms are a great way to get your law firm noticed. Traditional billboards are always a big lead provider, especially for personal injury attorneys. 2022 is going to be a year where we finally see synergy amongst marketing mediums. The “tug of war” between digital agencies and traditional marketing firms will come to an end. And, if you want to grow your law firm, you need to jump on the bandwagon.
Grow Your Law Firm With Big Bang in 2022
Big Bang has BIG things instore for law firms in 2022. First, each month we will be launching our Big Bang Monthly Law Firm Marketing Podcast. We will touch on all the things we are doing behind the scenes from a digital and traditional standpoint. Episodes will include data from live law firm campaigns. In addition, we will be interviewing law firm clients, account executives and developers from other agencies, as well as media buyers. The goal of our monthly attorney marketing podcasts is to share information.
Second, Big Bang will be launching new product offerings that will help attorneys grow their practice. In 2022 we will unveil a new Attorney Dashboard CRM. Our new system will help law firm’s track their leads, progress, and even their files. Big Bang will also we launching a new IT Department providing phones, printer/fax, and in-office IT support.
Happy New Year From Big Bang Marketing
Happy New Year to you and your families. At Big Bang, we are excited for 2022 and we cannot wait to help all of you grow your law firms. Please check back in early January as we will be launching our new monthly law firm marketing show as well as weekly videos designed to help your law firm obtain better leads. Again, the entire Big Bang family wishes you and yours a wonderful holiday season and a very happy new year. See you all in 2022.