Growing Your Law Firm During the Coronavirus and Surviving the COVID Crisis
As you’re well aware of, Big Bang is a BIG provider of law firm marketing services. In addition, like the rest of the working world, your mind is stuck bouncing back and forth between two BIG topics. How can I keep my family and myself safe, and in addition, how can I keep my business alive during this crisis? Well, we’re here to help answer some of those questions. Look, times are tough, we get it. And, during tough times, it can be easy to get distracted and depressed. We’re here to try and show a light at the end of the tunnel. Yes, it’s scary out there. But YES, it will get better. We always find ways to bounce back, even from the darkest times we rally and rise from the ashes. The world will return to normal. Courts will open, business will get back to where it was, even better than it was. The question is where will YOU stand when the dust settles?
This is a great time to focus on all of the things you wanted to, but never had time to. How many times did you plan to create a slew of law firm marketing videos? Did you ever want to sit down and write an opinion on how divorcees can better prepare to split their assets? What if you’re an injury attorney, did you ever want to write an article about all of your wonderful case victories? This is the time to capitalize and to finally do all the extra things you’ve wanted to do for your law firm.
At Big Bang Marketing, we’re here to help you get through this. Here are our top tips on growing your law firm during the coronavirus and surviving the COVID crisis.
5 Tips to Grow Your Law Firm During a Crisis
We asked our top SEO reps, our AdWords managers, and our content and social publishers to brainstorm about ideas to help lawyers get through this tough time. We came up with our top 5 tips to grow your law firm during a crisis, and today we’re going to publish them here for your review. Remember, these are our tips and we highly encourage you to expand upon them. Run these ideas past your staff, see if they can think of additional ways that you and your legal team can grow your brand right now. Remember, your clients and your potential new clients are also going through a tough time. If you can reach out to them and let them know you’re still here it may pay off greatly when the market moves back.
Law Firm Videos with Free Tips
A great thing you can do right now is to create lots of law firm videos with free tips. For example, if you’re an injury lawyer and you really want to acquire more vehicle-related injury claims, make videos about the top 3 things a car accident injury victim should do. Or, make videos explaining what a person’s legal resource options are after being injured by a commercial truck or driver. Videos are great ways to target new clients and to build your brand. Big Bang can take your videos and optimize them by creating video blogs on YouTube and also linking them back to your website. Check out this article here about to power of video marketing.
Write Guest Blogs and Articles on Law Firm Directory Websites
If you want to increase your organic SEO rankings content is king. We recommend you take this downtime to write guest blogs and articles on law firm directory websites. Say you’re a criminal defense attorney in Los Angeles, maybe you can find another defense attorney in New York who published a blog about DUI’s. You can comment on their website and also write your own blog opinion and insert a link to your website. If the other attorney aggress to post your comment you can earn a quality backlink. In addition, posting comments and content to directories such as AVVO and FindLaw can also help you boost your links and organic rankings.
Capitalize on Affordable Television Commercial Marketing
A few months back we wrote a very extensive article about the power of television marketing. Big Bang is much more than an SEM and SEM firm, we are a full-service law firm marketing agency. The President of our Radio and TV Purchasing Department has over 35 years of experience. Right now is great time to capitalize on affordable television commercial marketing. Remember, your potential clients are all stuck at home. That means they are sitting around watching television, and we can get you on the tube quickly.
Develop Ways to Grow Your Law Firm Without SEO
Marketing your law firm without SEO is possible. And I fact, we talk about it a lot. You need to think outside the box, and right now, it’s a great time to brainstorm with your staff. Think about billboards, bus ads, radio airtime. Look, marketing companies are FREAKING OUT, so you can get a really good deal if you know how to push the right buttons. SEO and SEM are great, but they are not the end all be all of marketing. So take this time to rethink how you grow your firm’s brand.
Find a Better Law Firm Marketing Company
Our number one tip, yeah don’t launch cause we know that you know this is a sales tactic on our end, is to find a better law firm marketing company. Look, if you’re sitting in your office mulling over paying your SEO bill to some random company who hasn’t produced a single phone call or case lead then don’t pay it. In this market, it’s time to FINALLY make more money from your marketing than you actually spend on your marketing. Big Bang can help with that, and we’ve helped law firms coast to coast grow their practices.
Best Law Firm Marketing Companies
If you’re still wondering who the best law firm marketing companies are, then call us now at (818) 877-7701. We’re open, we’re helping law firms get through this crisis, and we’ve got some REALLY good deals going on right now. Click the links below to locate additional resources. Big Bang is here for you through good times, and tough times too.