Google Guarantee For Lawyers
If you’re an attorney, and you really want to increase the number of quality leads that you get, then you want to read this article. Today, we’re going to discuss the new Google Guarantee for lawyers. Most likely you haven’t heard of this yet, and if you have, it’s probably from some shady SEO firm that’s explaining it all incorrectly. Is this a real update? Does this actually have the potential to help law firms obtain new leads? Let’s discuss it further
Okay so every now and then Google actually has a real update. If you’ve used a digital marketing agency before, or if you’re currently using an SEO firm, then you know how SEO companies LOVE talking about “Google updates”. Typically, these are sales pitch attempts to get you to spend more money. You know that pushy sales rep that’s trying to scare you to “rush rush rush” because there’s some “big” algorithm change. Yes, we know the drill all too well. Sadly, 99% of the time this is all nonsense. It’s nothing more than an unscrupulous attempt to get you to cough up additional funds. Worse, most of the time it doesn’t help improve your marketing campaign.
However, once in a blue moon, the digital Gods (Google) do unveil an update that has humongous potential. Today, we’re going to talk about the new Google guarantee and how it can positively or negatively affect your Law Firm. the Google guarantee for law firms is nothing different and the Google guarantee for other industry types. However, just like traditional AdWords, the Google guarantee for attorneys May provide a serious new lead generation funnel.
How Does a Law Firm Sign Up for Google Guarantee?
Before we go any further when explaining the Google Guarantee program, we need to remind you that this is a brand-new service. Google didn’t even launch this until July for attorneys, and even then it was for a limited amount of verticals of law and only in certain geographical areas. with that said, this is an ever-evolving product, so bear with us as we bring the information to you.
Okay, now that we have that disclaimer out of the way, let’s get down to brass tactics. The Google Guarantee is a new lead generation program that allows a law firm, or any business for that matter (assuming it’s a Google-approved business type), to place local paid ads. Okay, so we know what you’re thinking, what the hell is the difference between this and standard Google AdWords? Yes, it is true, you can run local ads through AdWords. In addition, you can even run ads in the local map section. However, the Google guarantee program goes above and beyond the standard AdWords and local map listings.
Why are we so excited about the Google guarantee? Because it highlights your law firm in a totally brand new way. You have the opportunity to sit not only on the very top of the first page, but the ads themself look entirely different. This helps draw the eye towards the ad and subsequently should help increase click-through rates.
Signing up for the Google guarantee is not that easy though. There’s a vetting process that must be completed and there are a plethora of questions that the law firm must answer. Here are some common questions that we’ve been asked by our current Law Firm clients. If you have questions about how to sign up for the Google Guarantee, please give us a call.
How Much Do the Clicks Cost?
You’re wondering how much they clicks cost, they’re very competitive with standard AdWords clicks. however, the Google guarantee ads do cost more. In addition, this is a newer product, to the analytics part 100% out yet about how this will work.
How Long Does it Take to Get Approved?
The approval process so far takes about a month. There is a list of questions that we have to answer and there’s information that we need to gather from you. it’s not a very Speedy process, however it’s well worth it. expected to take no longer than two months and no shorter than 4 weeks.
How Does it Work?
The Google guarantee, as far as showing up in the top three slots (which are the only visible slots without clicking to read more), Works a bit differently than the standard ads. part of showing up in the visible section of the Google guarantee has to deal with your Google reviews. So, if you plan on launching a campaign be prepared to spend some time (and money) on building your reputation.
Sign Up for The Google Guarantee for Lawyers
If you’re ready to sign up for the Google Guarantee for lawyers, please give us a call at (818) 877-7701. We are one of the top-rated Law Firm marketing companies in the United States. For over 12 years we’ve helped attorneys obtain better cases and grow their practices. we have offices located in Los Angeles, San Diego, Scottsdale, Houston, and Dallas Texas. If you are interested in learning more about our lead generation services for attorneys or any of our Law Firm marketing products, please click here. Thanks for stopping by today to learn more about the Google Guarantee for lawyers.