Getting Better Personal Injury Leads and Streamlining Your Marketing Budget
It’s November, and once again, it’s time to take a look at the year-end budgets and expenses. If you’re taking the time to read our blog, or to browse our website, you’re probably an attorney who’s sick of wasting money on ad campaigns that haven’t worked. You are not alone, don’t be too hard on yourself. You’re an attorney, you didn’t go to school for marketing. Most likely, you haven’t taken any of the online courses to learn about how AdWords or paid search works. And, I’m pretty confident you haven’t spent time studying how to make television commercials or radio jingles. Enough said. Today, we’re going to talk about getting better personal injury leads and streamlining your marketing budget.
Okay, so, before we dive headfirst into the deep end, let’s take a minute to get a few things straight. As we mentioned above, November and December are times when law firms sit down and try to wrap their heads around how much money they spent on marketing. In addition, most law firms try to see if there’s a way to capitalize on tax breaks by spending a little more or getting ready for the upcoming year. But, most importantly, these last two months are a time really take a hard look at what you actually made from your marketing spends.
Forbes has lots of famous money quotes published on its website. We like “it’s not what you spend it’s what you make” that holds true for marketing. Here are our top tips for getting better personal injury leads and streamlining your marketing budget. Remember, Big Bang is a premier lead generation agency for law firms. We believe we’re one of the best law firm marketing companies around.
Top 3 Tips for Getting Better Personal Injury Leads
We love our law firm clients and they LOVE us. Why is that? Is that because we’re the most affordable law firm marketing agency? No, we’re not. In fact, we are probably the most expensive law firm marketing companies in the United States. So, if we charge so much money, why do our clients utilize our services? Simple, we get the MOST important job done. We make our law firms MONEY. Lots and lots of MONEY.
For too long now law firms have been dazzled with fancy, bogus promises of “ranking on the first page of Google”. Search engine optimization companies have lured lawyers into long term contracts with promises of obtaining new clients and growing their businesses, only to let them down months later. Media buyers have blown hundreds of thousands, if not millions of dollars, on television and radio ads that failed to yield an ROI.
Big Bang Marketing KNOWS how to help law firms obtain new leads, better quality cases, and make MORE money. Here are our top 3 tips for getting better personal injury leads.
Be Prepared to Spend Lots of Money
Our number one tip is simple. Be prepared to spend lots of money. Scratch that, be prepared to OUTSPEND your competitors. Look, there is a reason why you went into injury law. You followed the money. Google, and all marketing venues, know the rules of “supply and demand“. As supply goes down, demand goes up. That means the costs go up. High-quality injury cases are few and far between. So, if you want to grab the best cases in your market, get ready to spend.
Don’t Get Locked Into an Organic SEO Contract
If you’re looking to truly grow your firm, don’t sign an organic SEO contract. Yes, you’re hearing this from a marketing agency, a digital marketing agency. DO…NOT…SIGN…a contract. Period. First, organic SEO is pretty worthless by itself. And, even SEO firms who “say” they will also run paid ads are really few and far between. Organic SEO won’t work by itself when it comes to obtaining personal injury leads.
Diversify Your Marketing Campaigns and Spend
Our last tip, don’t focus on ONE marketing avenue. Yes, paid search is good. Yes, even organic SEO (when combined with other forms of marketing) can have some impact. But, if you really want to grow your law firm and obtain quality cases, you NEED to SPEND money on multiple forms of advertising. You NEED to invest in television, radio, billboards, mailers, online FAQ videos, the list goes on and on. You need to diversify your marketing campaigns and spend. Getting better personal injury leads and streamlining your marketing budget NEEDS to be a priority moving into 2021.
The Best Law Firm Marketing Companies
Today, we tackled our top 3 tips for getting better personal injury leads. Remember, getting better personal injury leads and streamlining your marketing budget is ever more important. We personally believe law firms need to look at their marketing spend NOT as a bill or expense, BUT instead as in investment. It’s not about how much you spend, it’s how much money you make.
Big Bang Marketing is a premier lead generation agency. We have offices throughout the country, and our sales and support teams are ready, willing, and able to personally meet with you and your law firm. Our California branches are located in Woodland Hills, just north of Los Angeles nestled in the valley near Malibu and Calabasas, and also in San Diego. We have additional offices in Scottsdale, AZ and Dallas, TX.
If you would like to learn more about increasing the amount of quality personal injury cases your firm lands, give us a call at (818) 877-7701 today.