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Marketing Your Law Firm Without SEO

Marketing Your Law Firm Without SEO Look, if you visit our website enough than you know we're big with attorneys. Over 85% of our pipeline is focused on marketing and managing ad campaigns for lawyers. If you have half a brain, and you follow the SEO world than you...

Law Firm Marketing and Choosing The Right Marketing Agency 

Law Firm Marketing and Choosing The Right Marketing Agency  We recently asked one of our Senior Account Analysts, Mr. Brett Weisler, to write an article about Law Firm Marketing and Choosing the Right Marketing Agency. If you're an avid reader of our blog then you...

Law Firm Marketing Companies and Getting New Case Leads

Law Firm Marketing Companies and Getting New Case Leads If you've visited our website, or if you've spoken to one of our account analysts before, than you know we're heavy into Attorney SEO Marketing. When I, or any of our writers for that matter, publish new...

Attorney SEO Marketing

Attorney SEO Marketing Big Bang is an award-winning Attorney SEO Marketing company based out of Los Angeles, CA. Now, what you're about to read may shock and confuse you. That's good, because if you're like most of our clients, you need a slap in the face to wake you...

Ranking SEO Content For Attorneys

Ranking SEO Content For Attorneys If you're an attorney, and you are currently paying for an Attorney SEO Marketing campaign, you need to read this. Look, we are not attorneys. However, because we work with so many law firms, we spend a lot of time researching what's...

Marketing Tips For Attorney Lead Generation

Marketing Tips For Attorney Lead Generation Ten years ago, any attorney worth their weight, knew that they had to invest in online marketing. Search Engine Optimization and Paid Search were still in their infancy, and there was money to be made for lawyers who could...

Does SEO Actually Help Attorneys Get Clients

Does SEO Actually Help Attorneys Get Clients If you're a frequent visitor to our website then you probably know that we love lawyers. In fact, we allocate a large portion of our efforts towards assisting law firms with their lead generation needs. Needless to say,...

SEO Content For Attorneys

SEO Content For Attorneys ClickZ, a national SEO Information Agency, published a great read today about the rise in the cost of content. We loved the post so much that our writers and developers used it in our Friday morning brainstorming session. See, Big Bang...

Best Attorney Digital Marketing Campaigns

Best Attorney Digital Marketing Campaigns Over the course of the last few weeks, we've dedicated a significant amount of time towards identifying tips to develop the best attorney digital marketing campaigns. Last week we tackled keyword selection tips for Personal...

Criminal Defense Attorney Keywords

Criminal Defense Attorney Keywords Last week we started to dive into keyword selection. Today we decided to look deeper into effective Attorney SEO Marketing tactics for defense law firms. Criminal Defense Attorney Keywords share similarities to injury law firm terms...

Criminal Defense Attorney Keywords

Last week we started to dive into keyword selection. Today we decided to look deeper into effective Attorney SEO Marketing tactics for defense law firms. Criminal Defense Attorney Keywords share similarities to injury law firm terms in the sense of selection difficulty. See, both criminal defense and injury representation carry strong root keywords. In addition, there are a plethora of synonyms and this is where the problems start to form if you’re not careful with an organic or paid search campaign.

A criminal defense lawyer may not want to take on all types of cases. Some are licensed on a State level only, while others choose to take on Federal Cases. What’s the point of getting a call or spending money on a click if it isn’t a type of case you can take? So, prior to paying any money for Criminal Defense Digital Marketing, it’s imperative to take time to do research with your potential Law Firm Marketing Agency.

Selecting Proper Defense Attorney Keywords 

One of the most important things we stress here at Big Bang is the attorney interview process. In order for us to generate quality leads, we need to know what types of cases a lawyer will take and will not take. Then we can target competing law firms, and go after the search traffic. Simply put we take the time to understand an attorneys expectations and needs from their digital marketing campaign. If you want to take on more DUI cases and avoid general Criminal Defense calls than focus your content and ads accordingly. All of this info comes from open communication with your SEO firm.

We have some criminal defense law firms that want to focus on Federal White Collar and Sex Crimes, we have other attorneys who only want to handle State Level Drug Charges. The point is that any campaign can be successful if properly managed from day one. Figure out what types of criminal cases you want to represent and then push your marketing company to produce high-quality content and ads for those key terms. If you want DUI’s than don’t waste time on “criminal lawyer” and instead go for “DUI attorney”.

Finding a Criminal Defense Niche 

Every SEO agency has their own beliefs on what works and what doesn’t. Now, we’re not talking about the shady SEO companies that guarantee phantom rankings or who charge you for nonsense keywords that no one has ever used to search for. No, we are talking about the legitimate Attorney Digital Marketing Agencies, and there’s a solid amount of them. Each real SEO firm has it’s own ideas on what’s most important, on top of the mandatory stuff like amazing content, paid search, and social.

At Big Bang we are a “big” proponent for finding a criminal defense niche. We DO NOT believe in being a “Law Frim Swiss Army Knife”. It just doesn’t work in our eyes. Figure out what types of cases you want, and then figure out a niche to push your law firm’s brand. Maybe it’s affordability, perhaps it’s your tenure and reputation, either way, pick something to highlight. It’s better to kick ass at few things and dominate for those real terms than to get crappy, nonsense rankings for a bunch of random terms that no one has ever searched for to find a lawyer.