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Improving Website Conversions and Getting Better Leads for Lawyers

Improving Website Conversions and Getting Better Leads for Lawyers Welcome back to our monthly blog and law firm marketing updates. If you've been following us on Social Media, then you already know we've rolled out our daily tips for attorneys. We begin each week...

Affordable and Effective Marketing Tips

Affordable and Effective Marketing Tips It's June. To say that 2020 has been a rough year is a major understatement. Nearly halfway through the calendar year, we've witnessed tragedies, injustice, a global pandemic, and now rioting in our streets. As business owners...

Using Search Engine Optimization to Generate Leads During the COVID Crisis

Using Search Engine Optimization to Generate Leads During the COVID Crisis Thank you for stopping by our website. First and foremost, we hope that you, your families, and your staff are doing as well as can be. These are trying times, and everyone at Big Bang...

Growing Your Law Firm During the Coronavirus and Surviving the COVID Crisis

Growing Your Law Firm During the Coronavirus and Surviving the COVID Crisis As you're well aware of, Big Bang is a BIG provider of law firm marketing services. In addition, like the rest of the working world, your mind is stuck bouncing back and forth between two BIG...

Best Law Firm Marketing Companies

Best Law Firm Marketing Companies When it comes to growing any business you need to focus on leads. It doesn't matter if you're running a storefront retail shop or if you are managing an online website, new customers are the lifeblood of a profitable venture. Yes,...

Personal Injury Attorney Marketing and Generating New Leads

Personal Injury Attorney Marketing and Generating New Leads You asked for it and now we've delivered it. In the months of December and January, we put on two law firm marketing workshops. If you're an avid visitor of our website then you know we love to talk shop...

Digital Marketing Versus Traditional Marketing for Law Firms

Digital Marketing Versus Traditional Marketing for Law Firms It's here. We've made it through taking our kids trick or treating, we stuffed ourselves over Thanksgiving, and we survived the shopping, office parties, and the inlaws over the winter holidays. The most...

Law Firm Marketing and Using Search Engine Optimization to Get Leads

Law Firm Marketing and Using Search Engine Optimization to Get Leads Look, if you've found your way to our website it means one of two things. Either you're currently paying for marketing and it's not working. Or, second, you're considering utilizing digital...

The Future of SEO Marketing for Attorneys

The Future of SEO Marketing for Attorneys Okay, stop rolling your eyes. Yes, we know that at the end of every year, every SEO company tires to paint some urgent picture about the future of SEO marketing for attorneys. In addition, we know that you know were are trying...

Google and the BERT Algorithm Update

Google and the BERT Algorithm Update If you're an attorney, and you're looking to get leads from your website, you better keep up with Google and the BERT algorithm update. Search Engine Journal just published its own opinion on this groundbreaking update. How big is...

Criminal Defense Attorney Keywords

Last week we started to dive into keyword selection. Today we decided to look deeper into effective Attorney SEO Marketing tactics for defense law firms. Criminal Defense Attorney Keywords share similarities to injury law firm terms in the sense of selection difficulty. See, both criminal defense and injury representation carry strong root keywords. In addition, there are a plethora of synonyms and this is where the problems start to form if you’re not careful with an organic or paid search campaign.

A criminal defense lawyer may not want to take on all types of cases. Some are licensed on a State level only, while others choose to take on Federal Cases. What’s the point of getting a call or spending money on a click if it isn’t a type of case you can take? So, prior to paying any money for Criminal Defense Digital Marketing, it’s imperative to take time to do research with your potential Law Firm Marketing Agency.

Selecting Proper Defense Attorney Keywords 

One of the most important things we stress here at Big Bang is the attorney interview process. In order for us to generate quality leads, we need to know what types of cases a lawyer will take and will not take. Then we can target competing law firms, and go after the search traffic. Simply put we take the time to understand an attorneys expectations and needs from their digital marketing campaign. If you want to take on more DUI cases and avoid general Criminal Defense calls than focus your content and ads accordingly. All of this info comes from open communication with your SEO firm.

We have some criminal defense law firms that want to focus on Federal White Collar and Sex Crimes, we have other attorneys who only want to handle State Level Drug Charges. The point is that any campaign can be successful if properly managed from day one. Figure out what types of criminal cases you want to represent and then push your marketing company to produce high-quality content and ads for those key terms. If you want DUI’s than don’t waste time on “criminal lawyer” and instead go for “DUI attorney”.

Finding a Criminal Defense Niche 

Every SEO agency has their own beliefs on what works and what doesn’t. Now, we’re not talking about the shady SEO companies that guarantee phantom rankings or who charge you for nonsense keywords that no one has ever used to search for. No, we are talking about the legitimate Attorney Digital Marketing Agencies, and there’s a solid amount of them. Each real SEO firm has it’s own ideas on what’s most important, on top of the mandatory stuff like amazing content, paid search, and social.

At Big Bang we are a “big” proponent for finding a criminal defense niche. We DO NOT believe in being a “Law Frim Swiss Army Knife”. It just doesn’t work in our eyes. Figure out what types of cases you want, and then figure out a niche to push your law firm’s brand. Maybe it’s affordability, perhaps it’s your tenure and reputation, either way, pick something to highlight. It’s better to kick ass at few things and dominate for those real terms than to get crappy, nonsense rankings for a bunch of random terms that no one has ever searched for to find a lawyer.