NEW

AdWords versus Google Screened for Law Firms

AdWords versus Google Screened for Law Firms If you’re an attorney, and you haven’t looked into Google Local Service ads for your law firm, you need to wake up. Google doesn't make big changes often. Yes, I know, all the SEO companies who call you tell you that there...

Personal Injury Attorney Marketing

Personal Injury Attorney Marketing Okay, so, before you throw your arms in the air and push everything off your desk in a fit of rage over your current marketing campaign, take a breath and read through this page. We’re going to discuss everything you need to know,...

Getting Higher Quality Client Leads for Your Law Firm

Getting Higher Quality Client Leads for Your Law Firm If you’re taking the time to read this article, or if you’ve stumbled across it because you were “google” searching late at night, hoping to find an answer to your marketing problem, keep reading. Today, we’re...

What Does Law Firm Marketing Look Like in 2021

What Does Law Firm Marketing Look Like in 2021? To say that 2020 has been a challenge is an understatement. As we close at this year, most of us cannot wait for 2021. While the ending of the calendar year isn’t a guarantee for a totally new beginning (we are still...

Getting Better Personal Injury Leads and Streamlining Your Marketing Budget

Getting Better Personal Injury Leads and Streamlining Your Marketing Budget It's November, and once again, it's time to take a look at the year-end budgets and expenses. If you're taking the time to read our blog, or to browse our website, you're probably an attorney...

Google Guarantee For Lawyers

Google Guarantee For Lawyers  If you’re an attorney, and you really want to increase the number of quality leads that you get, then you want to read this article. Today, we're going to discuss the new Google Guarantee for lawyers. Most likely you haven't heard of this...

Content Marketing for Attorneys

Content Marketing for Attorneys It seems like an easy concept to understand and explain, right? Content marketing. Hmm… what is content marketing? Content Marketing is a “strategic marketing approach focused on creating and distributing valuable, relevant, and...

Marketing Your Personal Injury Law Firm and Building Your Brand

Marketing Your Personal Injury Law Firm and Building Your Brand At Big Bang, we LOVE working with lawyers. For over 12 years we've been providing lead generation and marketing services to law firms coast to coast. When it comes to selecting an advertising agency for...

Improving Website Conversions and Getting Better Leads for Lawyers

Improving Website Conversions and Getting Better Leads for Lawyers Welcome back to our monthly blog and law firm marketing updates. If you've been following us on Social Media, then you already know we've rolled out our daily tips for attorneys. We begin each week...

Affordable and Effective Marketing Tips

Affordable and Effective Marketing Tips It's June. To say that 2020 has been a rough year is a major understatement. Nearly halfway through the calendar year, we've witnessed tragedies, injustice, a global pandemic, and now rioting in our streets. As business owners...

Car Accident Attorney Leads

If the title of this post reached out and tugged on your heartstrings, we did our job. No, not because the vision of an automobile wreck makes you feel warm and cozy inside, but instead because you need leads. If you’re still reading this article, you are most likely an injury lawyer. More troublesome, you’re probably paying for SEO or some type of marketing yet not receiving leads for car crash cases. Don’t feel ashamed, you are just another notch in the belt for some marketing agency. however, what we are about to show you is 100% free information. The tips we are about to talk about are not proprietary. There is no secret recipe or tactic we employ that you cannot do all by yourself. Let’s get some car accident leads today.

How to use SEO to generate car crash injury inquires

We are a big believer in quality organic content. Now, we could spend all day and all week simply talking about content tips and barely scratch the surface. So, for the point of this post, we are going to hit some tip highlights. If you want to dig deeper into these tactics, call us and we will be happy to spend as much time for free going over each element. First, don’t cram multiple keywords into one page. Each page should focus on one key topic. Dedicate time to each page, and provide quality information about a specific topic. For example, if your focus keyword is “car accident attorney” then talk about what to do after an accident or the benefits of utilizing a car accident attorney.

Second, use parent pages with child support pages. Some times people call these cornerstone pages, it doesn’t matter what you call them. Understanding how to use them though is important. If you decide to make your “car accident attorney” page a parent or cornerstone page then you might want to consider adding a dozen or so child pages.

Here is an example. While your home page is a major anchor or parent page, you will still have inner pages that have a parent relationship. For https://lawrz.com/, an injury law firm in Ohio, this inner page https://lawrz.com/toledo-personal-injury-lawyer/ contains data about hiring a personal injury lawyer. However, from this page, a user can easily access additional pages containing information related to the primary page, see here https://lawrz.com/toledo-personal-injury-lawyer/car-accident-injuries/.

Above you can clearly see how a content developer can go deeper and deeper with content silos. Thus providing a plethora of data about a certain topic or related topics. The breadcrumb trail above leads a user to information about how to file a car accident injury claim. Subsequently, the law firm receives a significant amount of leads per month from this searched term. All of these relate back to searching for an auto accident attorney.

Google AdWords for Car Accident Attorneys 

If we really want to turn up the phones for car accident attorney leads than we cannot forget Google AdWords. Now, for those of you out there who shy away, or shutter at the thought of AdWords, read this part carefully. AdWords rock, and if you’ve had a bad experience it’s not Google’s fault but the company who is managing your campaign. Just like organic SEO, we could spend a whole week talking about AdWords. Once again, for the sake of time, we are going to provide you with some quick tips. If you want to dive deeper into anything we list, feel free to call us for free.

Just like with organic SEO, you want to create topics or focus points. AdWords calls these “audiences”. While developing your campaign, if you know you want to get car accident injury leads then you NEED to develop a campaign to target that audience. Here are some things we like to tackle when building an AdWords campaign:

  1. Conversion Ratio Optimization (CRO)
  2. Designing a landing page or inner page for each audience
  3. Quality Score
  4. Negative keywords

Why a Personal Injury Lawyer needs a quality SEO firm

Time. That’s really it. Sorry, we don’t have some dramatic reason or pitch for you. It simply comes down to time. There is absolutely nothing that any SEO does for a law firm that an attorney cannot do all by themselves. With online training courses, design applications, Google AdWords University classes, and YouTube a lawyer can tackle this on their own. So, if you want to know why you would hire an SEO company, it comes down to your time.

Big Bang Marketing handles everything for law firms. Content, posts, social media, paid search, hosting, you name it. This allows for personal injury attorneys to focus on court and their clients. If you would like to learn more about all of the amazing things we can offer your practice, please call us today for a free demo. Most of all, we deliver new client leads. Not phony placements. We are not out to charge our clients unless they benefit, and the only real benefit to marketing is an increase in revenue.