AdWords versus Google Screened for Law Firms

AdWords versus Google Screened for Law Firms If you’re an attorney, and you haven’t looked into Google Local Service ads for your law firm, you need to wake up. Google doesn't make big changes often. Yes, I know, all the SEO companies who call you tell you that there...

Personal Injury Attorney Marketing

Personal Injury Attorney Marketing Okay, so, before you throw your arms in the air and push everything off your desk in a fit of rage over your current marketing campaign, take a breath and read through this page. We’re going to discuss everything you need to know,...

Getting Higher Quality Client Leads for Your Law Firm

Getting Higher Quality Client Leads for Your Law Firm If you’re taking the time to read this article, or if you’ve stumbled across it because you were “google” searching late at night, hoping to find an answer to your marketing problem, keep reading. Today, we’re...

What Does Law Firm Marketing Look Like in 2021

What Does Law Firm Marketing Look Like in 2021? To say that 2020 has been a challenge is an understatement. As we close at this year, most of us cannot wait for 2021. While the ending of the calendar year isn’t a guarantee for a totally new beginning (we are still...

Getting Better Personal Injury Leads and Streamlining Your Marketing Budget

Getting Better Personal Injury Leads and Streamlining Your Marketing Budget It's November, and once again, it's time to take a look at the year-end budgets and expenses. If you're taking the time to read our blog, or to browse our website, you're probably an attorney...

Google Guarantee For Lawyers

Google Guarantee For Lawyers  If you’re an attorney, and you really want to increase the number of quality leads that you get, then you want to read this article. Today, we're going to discuss the new Google Guarantee for lawyers. Most likely you haven't heard of this...

Content Marketing for Attorneys

Content Marketing for Attorneys It seems like an easy concept to understand and explain, right? Content marketing. Hmm… what is content marketing? Content Marketing is a “strategic marketing approach focused on creating and distributing valuable, relevant, and...

Marketing Your Personal Injury Law Firm and Building Your Brand

Marketing Your Personal Injury Law Firm and Building Your Brand At Big Bang, we LOVE working with lawyers. For over 12 years we've been providing lead generation and marketing services to law firms coast to coast. When it comes to selecting an advertising agency for...

Improving Website Conversions and Getting Better Leads for Lawyers

Improving Website Conversions and Getting Better Leads for Lawyers Welcome back to our monthly blog and law firm marketing updates. If you've been following us on Social Media, then you already know we've rolled out our daily tips for attorneys. We begin each week...

Affordable and Effective Marketing Tips

Affordable and Effective Marketing Tips It's June. To say that 2020 has been a rough year is a major understatement. Nearly halfway through the calendar year, we've witnessed tragedies, injustice, a global pandemic, and now rioting in our streets. As business owners...

Better Law Firm Marketing

A lot of potential clients call us searching for better law firm marketing. Over the past few years, there has been an explosion of SEO Companies and Marketing Agencies. Like any smart business owner, those at the top of these firms have chosen to dive headfirst into targeting attorneys as clients. Rightfully so, if you can provide profitable marketing to a law firm, it is a win-win for both parties. Lawyers have the potential to make a significant profit from a quality case. So, a lead that converts to a paying client has a large financial upside.

Essentially, this is high school economics 101. The opportunity cost for attorneys is extremely high. This means that if an SEO or Marketing Agency can provide real converting leads to a law firm, it should be a beautiful relationship. This, however, is where the fairytale ends, where Cinderella doesn’t get the Prince and instead gets a rotten pumpkin.

Law Firm Marketing Bait & Switch 

That same SEO “guru” or marketing “genius” who called and pitched you that their “tactics” were the BEST way to advertise and grow your client FLIP the script when it doesn’t work. It’s beyond funny, it should be criminal. That same rep, the same company who closed you, made you believe this was the best way to invest your marketing capital, serves us the biggest bait and switch of all time when you call and complain. They go from sounding like Tony Stark, explaining how “sexy” their skills are at generating you new business, to sounding like Tony the “Bullet Bill Collector” who demands their monthly payment regardless of your results.

Does anyone else remember the “f-you pay me” scene from Goodfellas? Well, that’s how SEO Firms have treated clients for years. What’s even more insane, is that some do this to lawyers. You know how they can also make you, as an attorney, feel even worse about losing your money to this type of scam? They THROW a contract in your face with a bunch of nonsense that you have no idea what it means, BUT, you guessed it, YOU’RE A LAWYER so YOU SHOULD HAVE KNOWN BETTER.

Law Firm Marketing Companies in Los Angeles 

Don’t trust a word we say in this article. Do not take our word for it. If you are taking the time to read this post, chances are you’re pissed off at your current marketing company. Trusting someone blindly got you into this mess, turning around trusting someone else isn’t going to get you out of this mess either. Instead, do your homework. Check us out, check out a lot of other amazing companies too. There are a lot of law firm marketing companies in Los Angeles. Some are good, some are bad, some are great, and some are just run by idiots who don’t know any better. The point is simple, ASK to talk to their current ATTORNEY clients.

Pick up the phone and ask to talk to REAL clients. NOT just “paid off spokesman”. Ask to see REAL data like their Google Analytics or their Call Rail call logs. Make SURE that if you move to another marketing agency that you OWN everything, that the campaign is built and billed based upon converting clients, not smoke and mirror placements and bogus keywords. Every company says “we are a trusted partner” so THROW that in their face. Ask them point blank if they will work for free until you get paid. It’s like watching cockroaches scatter when the lights turn on.

Attorney SEO Marketing 

Attorney SEO Marketing is NOT the magic pill your law firm needs. SEO is NOT the end all be all when it comes to generating leads. Yes, we know that SEO companies call you daily and pitch you loads of horse poo about how amazing ranking on the first page of Google is. What they DON’T tell you is what keywords they can rank you for, how the conversions will work, and if you don’t get clients they will KEEP billing you over and over. To make our final point, STOP paying for SEO and START paying for quality lead generation.

SEO is a small piece of the pie for attorneys looking to invest their advertising capital. Better law firm marketing starts with first understand what it is that you want to accomplish. What verticals of law do you REALLY want to focus on? If you’re a personal injury lawyer DON’T tell your marketing rep you want “injury cases” and then flip out when you get a call for medical malpractice when all you REALLY want are car accident injury claims. You need SEO, SEM, Paid Search, Social Media, Television, Radio, Print, WORD OF MOUTH, you need it all.

If you’re ready to experience better law firm marketing call one of our offices today. We would be happy to discuss options with you about generating real, viable inquires to your firm that convert to paying clients.