Better Law Firm Marketing
A lot of potential clients call us searching for better law firm marketing. Over the past few years, there has been an explosion of SEO Companies and Marketing Agencies. Like any smart business owner, those at the top of these firms have chosen to dive headfirst into targeting attorneys as clients. Rightfully so, if you can provide profitable marketing to a law firm, it is a win-win for both parties. Lawyers have the potential to make a significant profit from a quality case. So, a lead that converts to a paying client has a large financial upside.
Essentially, this is high school economics 101. The opportunity cost for attorneys is extremely high. This means that if an SEO or Marketing Agency can provide real converting leads to a law firm, it should be a beautiful relationship. This, however, is where the fairytale ends, where Cinderella doesn’t get the Prince and instead gets a rotten pumpkin.
Law Firm Marketing Bait & Switch
That same SEO “guru” or marketing “genius” who called and pitched you that their “tactics” were the BEST way to advertise and grow your client FLIP the script when it doesn’t work. It’s beyond funny, it should be criminal. That same rep, the same company who closed you, made you believe this was the best way to invest your marketing capital, serves us the biggest bait and switch of all time when you call and complain. They go from sounding like Tony Stark, explaining how “sexy” their skills are at generating you new business, to sounding like Tony the “Bullet Bill Collector” who demands their monthly payment regardless of your results.
Does anyone else remember the “f-you pay me” scene from Goodfellas? Well, that’s how SEO Firms have treated clients for years. What’s even more insane, is that some do this to lawyers. You know how they can also make you, as an attorney, feel even worse about losing your money to this type of scam? They THROW a contract in your face with a bunch of nonsense that you have no idea what it means, BUT, you guessed it, YOU’RE A LAWYER so YOU SHOULD HAVE KNOWN BETTER.
Law Firm Marketing Companies in Los Angeles
Don’t trust a word we say in this article. Do not take our word for it. If you are taking the time to read this post, chances are you’re pissed off at your current marketing company. Trusting someone blindly got you into this mess, turning around trusting someone else isn’t going to get you out of this mess either. Instead, do your homework. Check us out, check out a lot of other amazing companies too. There are a lot of law firm marketing companies in Los Angeles. Some are good, some are bad, some are great, and some are just run by idiots who don’t know any better. The point is simple, ASK to talk to their current ATTORNEY clients.
Pick up the phone and ask to talk to REAL clients. NOT just “paid off spokesman”. Ask to see REAL data like their Google Analytics or their Call Rail call logs. Make SURE that if you move to another marketing agency that you OWN everything, that the campaign is built and billed based upon converting clients, not smoke and mirror placements and bogus keywords. Every company says “we are a trusted partner” so THROW that in their face. Ask them point blank if they will work for free until you get paid. It’s like watching cockroaches scatter when the lights turn on.
Attorney SEO Marketing
Attorney SEO Marketing is NOT the magic pill your law firm needs. SEO is NOT the end all be all when it comes to generating leads. Yes, we know that SEO companies call you daily and pitch you loads of horse poo about how amazing ranking on the first page of Google is. What they DON’T tell you is what keywords they can rank you for, how the conversions will work, and if you don’t get clients they will KEEP billing you over and over. To make our final point, STOP paying for SEO and START paying for quality lead generation.
SEO is a small piece of the pie for attorneys looking to invest their advertising capital. Better law firm marketing starts with first understand what it is that you want to accomplish. What verticals of law do you REALLY want to focus on? If you’re a personal injury lawyer DON’T tell your marketing rep you want “injury cases” and then flip out when you get a call for medical malpractice when all you REALLY want are car accident injury claims. You need SEO, SEM, Paid Search, Social Media, Television, Radio, Print, WORD OF MOUTH, you need it all.
If you’re ready to experience better law firm marketing call one of our offices today. We would be happy to discuss options with you about generating real, viable inquires to your firm that convert to paying clients.