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AdWords versus Google Screened for Law Firms

AdWords versus Google Screened for Law Firms If you’re an attorney, and you haven’t looked into Google Local Service ads for your law firm, you need to wake up. Google doesn't make big changes often. Yes, I know, all the SEO companies who call you tell you that there...

Personal Injury Attorney Marketing

Personal Injury Attorney Marketing Okay, so, before you throw your arms in the air and push everything off your desk in a fit of rage over your current marketing campaign, take a breath and read through this page. We’re going to discuss everything you need to know,...

Getting Higher Quality Client Leads for Your Law Firm

Getting Higher Quality Client Leads for Your Law Firm If you’re taking the time to read this article, or if you’ve stumbled across it because you were “google” searching late at night, hoping to find an answer to your marketing problem, keep reading. Today, we’re...

What Does Law Firm Marketing Look Like in 2021

What Does Law Firm Marketing Look Like in 2021? To say that 2020 has been a challenge is an understatement. As we close at this year, most of us cannot wait for 2021. While the ending of the calendar year isn’t a guarantee for a totally new beginning (we are still...

Getting Better Personal Injury Leads and Streamlining Your Marketing Budget

Getting Better Personal Injury Leads and Streamlining Your Marketing Budget It's November, and once again, it's time to take a look at the year-end budgets and expenses. If you're taking the time to read our blog, or to browse our website, you're probably an attorney...

Google Guarantee For Lawyers

Google Guarantee For Lawyers  If you’re an attorney, and you really want to increase the number of quality leads that you get, then you want to read this article. Today, we're going to discuss the new Google Guarantee for lawyers. Most likely you haven't heard of this...

Content Marketing for Attorneys

Content Marketing for Attorneys It seems like an easy concept to understand and explain, right? Content marketing. Hmm… what is content marketing? Content Marketing is a “strategic marketing approach focused on creating and distributing valuable, relevant, and...

Marketing Your Personal Injury Law Firm and Building Your Brand

Marketing Your Personal Injury Law Firm and Building Your Brand At Big Bang, we LOVE working with lawyers. For over 12 years we've been providing lead generation and marketing services to law firms coast to coast. When it comes to selecting an advertising agency for...

Improving Website Conversions and Getting Better Leads for Lawyers

Improving Website Conversions and Getting Better Leads for Lawyers Welcome back to our monthly blog and law firm marketing updates. If you've been following us on Social Media, then you already know we've rolled out our daily tips for attorneys. We begin each week...

Affordable and Effective Marketing Tips

Affordable and Effective Marketing Tips It's June. To say that 2020 has been a rough year is a major understatement. Nearly halfway through the calendar year, we've witnessed tragedies, injustice, a global pandemic, and now rioting in our streets. As business owners...

Attorney SEO Affected by Google Algorithm Updates

Well, it has been officially reported by one of our favorite leaders in the SEO world. According to Search Engine Journal, Google has announced a broad algorithm update today, Monday, June 3rd, 2019. Now, before anyone freaks out about this, we wanted to blast out a post to our clients, as well as to any new potential clients. Don’t panic. Yes, this is a real update to Google’s algorithm. No, please don’t run and start paying your SEO Firm or Marketing Agency a bunch of extra money because a sales rep tries to use this as a weapon to get you to whip out your wallet. Attorney SEO affected by Google algorithm updates isn’t major unless it deals with SEO elements. Let’s dive deeper into this.

A broad update usually deals more with relevancy and user experience. Essentially, the quality of your site. Every now and then, an update will affect SEO elements like content, links, mobile, tags, you get the point. These types of changes, or updates, to Google’s algorithm can have major ramifications with a site’s ranking. That’s because those types of updates usually affecting ranking factors. This broad update, however, should not affect rankings, so long as your current campaign was already on a solid path.

How to Market Your Law Firm Outside of SEO

In the month of June, Big Bang Marketing is going to tackle a major issue. What can a law firm do to generate leads outside of digital marketing? If you want to learn how to market your law firm outside of SEO, keep reading. Now, don’t take this the wrong way. As a Google Partner, we are a BIG believer in AdWords, and we see that our clients get a large portion of their leads from AdWords and Organic inquires from Google Searches. However, this doesn’t mean that an attorney should rely solely on SEO for lead generation. Now, more than ever, law firms need to broaden their mindset when it comes to marketing.

Video, Social Media, all of this tends to fall directly back into digital marketing. So if you’re talking to an SEO or Marketing Firm and they are trying to use these other avenues, don’t believe these are enough. Big Bang is a lead generation agency. We believe that SEO, SEM, Paid Search, and Traditional Marketing are tools to utilize to generate new leads. So, what else can a lawyer do to get quality leads? We believe in local cable commercials, mailers, billboards, bus benches, and radio ads. Yes, we also handle the creation of these mediums as well as the airtime and ad space buys.

Attorney SEO Marketing 

Attorney SEO Marketing has changed. You and your law firm need to change with it. While we love Google, and we LOVE SEO, it’s just not enough. Would you go into trial with just a snippet of evidence? No, you would take time to analyze all of the data, and interview witnesses, to build the best case possible. Dumping all of your marketing money into SEO and then hoping for it to turn into a pot of gold is as asinine as, well, searching for pots of gold at the end of rainbows. It’s a nice thought, but it leads to nothing by headaches and let downs.

If the news today about Google’s algorithm update teaches your law firm anything, we hope it shows you that you need to expand your marketing budget. Your marketing mindset needs to grow far beyond where you rank on Google. Stop confusing organic SEO with lead generation. Most of all, stop putting all of your eggs in one basket. If your investing money in marketing with the hope of getting new leads, then invest money in lead generation. We believe you will be much happier with the money you spend.