NEW

Attorney SEO Marketing

Attorney SEO Marketing Big Bang is an award-winning Attorney SEO Marketing company based out of Los Angeles, CA. Now, what you're about to read may shock and confuse you. That's good, because if you're like most of our clients, you need a slap in the face to wake you...

Ranking SEO Content For Attorneys

Ranking SEO Content For Attorneys If you're an attorney, and you are currently paying for an Attorney SEO Marketing campaign, you need to read this. Look, we are not attorneys. However, because we work with so many law firms, we spend a lot of time researching what's...

Marketing Tips For Attorney Lead Generation

Marketing Tips For Attorney Lead Generation Ten years ago, any attorney worth their weight, knew that they had to invest in online marketing. Search Engine Optimization and Paid Search were still in their infancy, and there was money to be made for lawyers who could...

Does SEO Actually Help Attorneys Get Clients

Does SEO Actually Help Attorneys Get Clients If you're a frequent visitor to our website then you probably know that we love lawyers. In fact, we allocate a large portion of our efforts towards assisting law firms with their lead generation needs. Needless to say,...

SEO Content For Attorneys

SEO Content For Attorneys ClickZ, a national SEO Information Agency, published a great read today about the rise in the cost of content. We loved the post so much that our writers and developers used it in our Friday morning brainstorming session. See, Big Bang...

Best Attorney Digital Marketing Campaigns

Best Attorney Digital Marketing Campaigns Over the course of the last few weeks, we've dedicated a significant amount of time towards identifying tips to develop the best attorney digital marketing campaigns. Last week we tackled keyword selection tips for Personal...

Criminal Defense Attorney Keywords

Criminal Defense Attorney Keywords Last week we started to dive into keyword selection. Today we decided to look deeper into effective Attorney SEO Marketing tactics for defense law firms. Criminal Defense Attorney Keywords share similarities to injury law firm terms...

Best Personal Injury Keywords

Best Personal Injury Keywords We started off this week with a big splash about keyword selection. Today we will discuss what we believe to be the best personal injury keywords. As always, Big Bang is a premier provider of law firm lead generation services. In our...

Attorney Marketing Keywords

Attorney Marketing Keywords This week we are going to dive into how we select the best attorney marketing keywords for our clients. We will be discussing our law firm interview process, our on-boarding engagement, and our ongoing monthly marketing tactics. If you're a...

Attorney Digital Marketing Interview

Attorney Digital Marketing Interview If you're an avid reader of our Big Bang blog, then you know how much we LOVE to talk shop with law firms. So, this morning when Search Engine Land published a great read about updated to Google AdWords, we jumped on it. Hey, we...

Attorney Keyword Marketing Strategies

Search Engine Land published a very informative read this morning, centered around keyword selection tools. As always, during our morning mashup of coffee, energy drinks, and 7:30 am “rah rah” calls between our office’s coast to coast we also always browse SEO news. The article made us rethink Attorney Keyword Marketing Strategies. There are a lot of great search sites out there, we really love Search Engine Land and Search Engine Journal. Okay, nevermind the rambling. The point is this, today’s article provided great ways a campaign manager can create a keyword comparison.

Whether you’re contemplating a split A/B test, ramping up to flip the switch on a large AdWords Campaign, or simply trying to improve your local organic visibility, selecting the right keywords is critical. When we start a new campaign for a law firm, we sit down and analyze the geographical area, as well as the vertical of law. This is done to help us learn as much as we can about how people are searching in that area for the types of law that our client is expecting to get new cases for.

Unless research is done, for each specific new campaign, you may end with “phantom placements” that yield zero financial return. The point of Attorney Search Engine Marketing is to bring new money into the firm. Digital Marketing for Lawyers in big cities, where competition is stiff and paid search spends can cost more than a new Mercedes, all starts with correct keyword selection. Targeting the specific cases you want must begin by finding out how potential clients are searching for information.

Real Keywords Versus Phantom Rankings

When trying to determine how to target the types of cases you want, you need to look at the keywords you’re currently blasting out all over the web. Does your website currently help clients find you, or do your pages push clients away? If you’ve current marketing campaign is bleeding your bank account but not yielding a return, chances are you’ve hooked up with a shady SEO firm. Real keywords versus Phantom Rankings is a topic of discussion you and your law firm staff need to have ASAP.

Back in the first week of June, Search Engine Journal came out and warned law firms, and anyone paying for SEO, about ways to spot a bad SEO campaign. If you’re NOT ranking for the types of search terms that your clients are actually using to search, how do you expect to ever get client inquiries for those types of cases? This is why most SEO firms use smoke and mirrors to lie to their clients. Big reports with lots of charts and graphs show hundreds to thousands of “first page rankings” are just tools used by thieves to con you into not losing your mind when your phone isn’t ringing.

The point is simple. If you want DUI cases, you need to rank for DUI Attorney. Not, “DUI defense law firm consultation near 90210”. Who in the HECK has EVER searched like this? No one has, so ranking on page one for this type of bogus term does nothing for you.

Best Attorney Keyword Marketing Strategies 

The best attorney keyword marketing strategies that we believe in deal with research and open communication. Your digital marketing agency should be talking to you weekly about your campaign. Prior to charging you any money, your SEO rep and your law firm should have spent days brainstorming and doing research. By analyzing your competitors, understanding the types of real cases you want, and simply doing searches yourself in your local area, you and your SEO firm can help determine keywords to focus on.

Once you pick a set of keywords, do some more research. SEMrush, SpyFu, Google Search Console, as well as other sources are great ways to streamline your campaign. If your law firm isn’t getting the results you were sold by an SEO firm, call us today. There are a plethora of positive changes that can be made to turn a campaign around. When it comes to Attorney SEO Marketing and Digital Marketing for Law Firms, Big Bang just might be the firm you’ve been searching for all along.