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AdWords versus Google Screened for Law Firms

AdWords versus Google Screened for Law Firms If you’re an attorney, and you haven’t looked into Google Local Service ads for your law firm, you need to wake up. Google doesn't make big changes often. Yes, I know, all the SEO companies who call you tell you that there...

Personal Injury Attorney Marketing

Personal Injury Attorney Marketing Okay, so, before you throw your arms in the air and push everything off your desk in a fit of rage over your current marketing campaign, take a breath and read through this page. We’re going to discuss everything you need to know,...

Getting Higher Quality Client Leads for Your Law Firm

Getting Higher Quality Client Leads for Your Law Firm If you’re taking the time to read this article, or if you’ve stumbled across it because you were “google” searching late at night, hoping to find an answer to your marketing problem, keep reading. Today, we’re...

What Does Law Firm Marketing Look Like in 2021

What Does Law Firm Marketing Look Like in 2021? To say that 2020 has been a challenge is an understatement. As we close at this year, most of us cannot wait for 2021. While the ending of the calendar year isn’t a guarantee for a totally new beginning (we are still...

Getting Better Personal Injury Leads and Streamlining Your Marketing Budget

Getting Better Personal Injury Leads and Streamlining Your Marketing Budget It's November, and once again, it's time to take a look at the year-end budgets and expenses. If you're taking the time to read our blog, or to browse our website, you're probably an attorney...

Google Guarantee For Lawyers

Google Guarantee For Lawyers  If you’re an attorney, and you really want to increase the number of quality leads that you get, then you want to read this article. Today, we're going to discuss the new Google Guarantee for lawyers. Most likely you haven't heard of this...

Content Marketing for Attorneys

Content Marketing for Attorneys It seems like an easy concept to understand and explain, right? Content marketing. Hmm… what is content marketing? Content Marketing is a “strategic marketing approach focused on creating and distributing valuable, relevant, and...

Marketing Your Personal Injury Law Firm and Building Your Brand

Marketing Your Personal Injury Law Firm and Building Your Brand At Big Bang, we LOVE working with lawyers. For over 12 years we've been providing lead generation and marketing services to law firms coast to coast. When it comes to selecting an advertising agency for...

Improving Website Conversions and Getting Better Leads for Lawyers

Improving Website Conversions and Getting Better Leads for Lawyers Welcome back to our monthly blog and law firm marketing updates. If you've been following us on Social Media, then you already know we've rolled out our daily tips for attorneys. We begin each week...

Affordable and Effective Marketing Tips

Affordable and Effective Marketing Tips It's June. To say that 2020 has been a rough year is a major understatement. Nearly halfway through the calendar year, we've witnessed tragedies, injustice, a global pandemic, and now rioting in our streets. As business owners...

Attorney Keyword Marketing Strategies

Search Engine Land published a very informative read this morning, centered around keyword selection tools. As always, during our morning mashup of coffee, energy drinks, and 7:30 am “rah rah” calls between our office’s coast to coast we also always browse SEO news. The article made us rethink Attorney Keyword Marketing Strategies. There are a lot of great search sites out there, we really love Search Engine Land and Search Engine Journal. Okay, nevermind the rambling. The point is this, today’s article provided great ways a campaign manager can create a keyword comparison.

Whether you’re contemplating a split A/B test, ramping up to flip the switch on a large AdWords Campaign, or simply trying to improve your local organic visibility, selecting the right keywords is critical. When we start a new campaign for a law firm, we sit down and analyze the geographical area, as well as the vertical of law. This is done to help us learn as much as we can about how people are searching in that area for the types of law that our client is expecting to get new cases for.

Unless research is done, for each specific new campaign, you may end with “phantom placements” that yield zero financial return. The point of Attorney Search Engine Marketing is to bring new money into the firm. Digital Marketing for Lawyers in big cities, where competition is stiff and paid search spends can cost more than a new Mercedes, all starts with correct keyword selection. Targeting the specific cases you want must begin by finding out how potential clients are searching for information.

Real Keywords Versus Phantom Rankings

When trying to determine how to target the types of cases you want, you need to look at the keywords you’re currently blasting out all over the web. Does your website currently help clients find you, or do your pages push clients away? If you’ve current marketing campaign is bleeding your bank account but not yielding a return, chances are you’ve hooked up with a shady SEO firm. Real keywords versus Phantom Rankings is a topic of discussion you and your law firm staff need to have ASAP.

Back in the first week of June, Search Engine Journal came out and warned law firms, and anyone paying for SEO, about ways to spot a bad SEO campaign. If you’re NOT ranking for the types of search terms that your clients are actually using to search, how do you expect to ever get client inquiries for those types of cases? This is why most SEO firms use smoke and mirrors to lie to their clients. Big reports with lots of charts and graphs show hundreds to thousands of “first page rankings” are just tools used by thieves to con you into not losing your mind when your phone isn’t ringing.

The point is simple. If you want DUI cases, you need to rank for DUI Attorney. Not, “DUI defense law firm consultation near 90210”. Who in the HECK has EVER searched like this? No one has, so ranking on page one for this type of bogus term does nothing for you.

Best Attorney Keyword Marketing Strategies 

The best attorney keyword marketing strategies that we believe in deal with research and open communication. Your digital marketing agency should be talking to you weekly about your campaign. Prior to charging you any money, your SEO rep and your law firm should have spent days brainstorming and doing research. By analyzing your competitors, understanding the types of real cases you want, and simply doing searches yourself in your local area, you and your SEO firm can help determine keywords to focus on.

Once you pick a set of keywords, do some more research. SEMrush, SpyFu, Google Search Console, as well as other sources are great ways to streamline your campaign. If your law firm isn’t getting the results you were sold by an SEO firm, call us today. There are a plethora of positive changes that can be made to turn a campaign around. When it comes to Attorney SEO Marketing and Digital Marketing for Law Firms, Big Bang just might be the firm you’ve been searching for all along.