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AdWords versus Google Screened for Law Firms

AdWords versus Google Screened for Law Firms If you’re an attorney, and you haven’t looked into Google Local Service ads for your law firm, you need to wake up. Google doesn't make big changes often. Yes, I know, all the SEO companies who call you tell you that there...

Personal Injury Attorney Marketing

Personal Injury Attorney Marketing Okay, so, before you throw your arms in the air and push everything off your desk in a fit of rage over your current marketing campaign, take a breath and read through this page. We’re going to discuss everything you need to know,...

Getting Higher Quality Client Leads for Your Law Firm

Getting Higher Quality Client Leads for Your Law Firm If you’re taking the time to read this article, or if you’ve stumbled across it because you were “google” searching late at night, hoping to find an answer to your marketing problem, keep reading. Today, we’re...

What Does Law Firm Marketing Look Like in 2021

What Does Law Firm Marketing Look Like in 2021? To say that 2020 has been a challenge is an understatement. As we close at this year, most of us cannot wait for 2021. While the ending of the calendar year isn’t a guarantee for a totally new beginning (we are still...

Getting Better Personal Injury Leads and Streamlining Your Marketing Budget

Getting Better Personal Injury Leads and Streamlining Your Marketing Budget It's November, and once again, it's time to take a look at the year-end budgets and expenses. If you're taking the time to read our blog, or to browse our website, you're probably an attorney...

Google Guarantee For Lawyers

Google Guarantee For Lawyers  If you’re an attorney, and you really want to increase the number of quality leads that you get, then you want to read this article. Today, we're going to discuss the new Google Guarantee for lawyers. Most likely you haven't heard of this...

Content Marketing for Attorneys

Content Marketing for Attorneys It seems like an easy concept to understand and explain, right? Content marketing. Hmm… what is content marketing? Content Marketing is a “strategic marketing approach focused on creating and distributing valuable, relevant, and...

Marketing Your Personal Injury Law Firm and Building Your Brand

Marketing Your Personal Injury Law Firm and Building Your Brand At Big Bang, we LOVE working with lawyers. For over 12 years we've been providing lead generation and marketing services to law firms coast to coast. When it comes to selecting an advertising agency for...

Improving Website Conversions and Getting Better Leads for Lawyers

Improving Website Conversions and Getting Better Leads for Lawyers Welcome back to our monthly blog and law firm marketing updates. If you've been following us on Social Media, then you already know we've rolled out our daily tips for attorneys. We begin each week...

Affordable and Effective Marketing Tips

Affordable and Effective Marketing Tips It's June. To say that 2020 has been a rough year is a major understatement. Nearly halfway through the calendar year, we've witnessed tragedies, injustice, a global pandemic, and now rioting in our streets. As business owners...

Attorney Digital Marketing

If you’re an avid reader of our posts then you know well that we focus on Attorney Digital Marketing. Every agency has a niche, and for us, we love to work with lawyers. Over the last few weeks, the SEO world has seen some major updates. From a broad algorithm update to an explosion of new voice search programming tactics, we’ve kept our clients up to speed. Over the weekend, Search Engine Journal published a story about diversity to Google searches. While other SEO firms may see this as “small news” we see it as “BIG news”. Here is why.

Essentially what the article says is that Google wants to show more options for searches. Now, a lot of clients that have very solid on-page organic SEO rank in more than one “slot”. Meaning, they can come up in the map section, the top organic section for their home page, and say a blog post pops up in the second or third slot. This means a law firm can have a lot of “real estate” for a specific search term. However, with this new update, these multiple listings might go away. This is why Big Bang marketing believes in a full scope campaign for attorney digital marketing. Not just focusing on organic results.

Attorney SEO Marketing versus Paid Search 

If you’re like any attorney-client of ours, you’ve spent time pondering the pros and cons of SEO versus Paid Search. Rightfully so, it’s one of the most important questions an attorney should ask themselves about their marketing. For a long time law firms have been sucked into traps by shady SEO firms. In fact, SEJ actually wrote an AMAZING piece on June 7th, one in which we are going to dive into later this week. In a nutshell, SEO firms who guarantee to rank a law firm on PAGE ONE of Google, NEVER TELL the law firm the ACTUAL search terms they will rank for. This means a lawyer gets lied to and screwed.

So, you might think the answer is to dive head first into a big paid search campaign. Unfortunately, ad agencies have also gotten their hands dirty by “telling” you one budget, but then spending less and making more. The answer truly isn’t as simple as the question. Big Bang believes that it’s not about Attorney SEO Marketing versus Paid Search, but instead about acquiring leads that convert to clients. We look at SEO, SEM, Paid Search, Social, and Traditional Marketing as tools to get inquiries.

Attorney Digital Marketing in Woodland Hills

Our home office is nestled between Calabasas and Los Angeles. If you’re searching for Attorney Digital Marketing in Woodland Hills and you found us, congratulations. Not to tip our own hat, but coming up for quality organic search terms isn’t easy. Big Bang knows that your law firm gets hammered with calls from SEO companies on a daily basis. The truth, we believe, is that there is nothing that an SEO firm does that you could not do all by yourself for free. With the exception of Paid Search, all of the organic work is just time and effort. From publishing quality, unique content to updating your social feeds, it just means rolling up your sleeves.

If you want to do the work yourself, call us and we will give you free tips and point you in all the right directions. However, if you want to focus on what you went to college for, what you spent your life learning, we can manage your campaign for you. Every attorney is different and every marketing agency has their own positive qualities. We are not built for every law firm. For attorneys who are really looking to grow, and who are not afraid to spend the money to do it right, we might be the key you’ve been searching for to unlock the doors to more clients. We offer a better attorney digital marketing partnership.